How To Create Display Ad Creatives

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Here's how the Creative Testing and Approval process works in XPO.


Create an Individual Creative

  1. From the Account Dashboard, go to Top Menu > Creative, then click +Creative.
  2. Select Display > Dynamic Display Ads as Creative Type.

    Single creative - Type selection.png

  3. Fill up the other info in the creative details including:

    Creative Info
    • Optimise this creative for: choose either Web or Mobile channel.
    • Where to publish this creative: you need to create separate creatives for China/Russia. Otherwise, select Worldwide (excl. China and Russia).
    • Destination URL: the URL address of the webpage in your website that people reach after they click your ad.
    • Third-party Trackers: key in the information in case you want to add more trackers to the ad.

    Creative Info.png


    • Start Date and End Date: duration for which the ad will be published.
    • Flight Duration: control which periods of time your creative will stay active within the schedule that you set. Flight periods must be at least 30-minute long and at least 30 minutes apart from each other.


  4. Click Submit.
  5. Launch the newly created creative. Click on Design Creative and will redirect you to XPO Designer where you can customize your creative.


Create a Creative Group

To create a creative group with multiple sizes, XPO provides you with the option of creating a Creative Group.

  1. From the Account Dashboard, go to Top Menu > Creative, then click +Creative Group.
  2. The page for New Creative Group will then open. Similar to creating an individual Display Creative, there you must make some selections:

    • Creative Type: the default selection will be Display Ads > Dynamic Display Ads.
    • Select Creative Size(s): select the creative sizes you would like to create under this creative group.
    • Other fields are the same as a single Display Creative creation.

    Creative group.png

  3. Click Submit.
  4. Launch the newly created creative group. Click on Design Creative and will redirect you to XPO Designer where you can build the creatives.


Please note that to upload your Third-party ad tags (from other Ad Servers), please refer to Uploading Third-party Ad Tags.

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