How to Create a LinkedIn Lead Gen Form Creative in XPO

The Lead Gen Form Creative can only be used when you are launching LinkedIn Lead Gen campaign.

A Lead Gen Form   lets you collect leads by capturing information submitted by users when they click on your ad and provide their personal details. Lead Gen Forms are automatically pre-populated with user information based on their LinkedIn profiles, promoting a more efficient and convenient method for users to send you their details or request further information.

Before You Start

1. From the Menu: click Creative  >>  +Creative.
   
   
   
   
2. Name your Creative, then select LinkedIn Ads as your Creative Type.
   
   
3. Select one of the three LinkedIn ad sub-types that supports Lead Gen Form (Single Image ad, Carousel ad, and Video ad). Upon selecting an ad sub-type, a new section will appear asking you to enable Lead Gen Form.
   
   

   
   
   

4. Toggle ON the Enable Lead Gen Form.
   
   
5. Click Submit.

Build the Creative

Launch the newly created ad.

In the Design section, build the LinkedIn creative by completing the information such as the text, display link, headline, description, and a call-to-action, if required, depending on the creative type.

Create a New Lead Ad Form

You can also choose an existing form in XPO, or sync from LinkedIn to retrieve the existing forms that you have created in LinkedIn before.

1. In the Lead Ad Forms section, choose Form >> Create New.
   
   
   
   
2. A new form will be launched. Provide a name for the form and fill in all the required details.

   Learn more about the details of each field in this LinkedIn's Lead Gen Forms   article.
   
   

   Form Details
   Lead Details & Custom Questions
   Confirmation
   Hidden fields

3. Click Save.