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Upasna

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Activity overview

Latest activity by Upasna
  • Upasna created an article,

    Unified Reporting Across Facebook and AdWords

    You can now conveniently access the full reporting metrics for AdWords and Facebook campaigns in XPO. These reporting metrics can give you a full overview of your campaign performance and enable yo...

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    • 1 follower
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  • Upasna created an article,

    Facebook Event Based Audiences on XPO

    Facebook supports creation and engagement of audience based on events   that people who have shown interest in events that you published on Facebook. This feature is now available in XPO where you...

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  • Upasna created an article,

    AdWords Location Extensions

    XPO supports various extensions for running your AdWords Search campaigns. The latest addition is Location extensions. Now, you can extend your AdWords campaigns by dynamically attaching your busin...

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    • 1 follower
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  • Upasna created an article,

    Facebook Lead Ads

    About Facebook Lead Ads The small screen on mobiles is a major hindrance to businesses collecting quality leads. Facebook’s Lead ads are custom-designed to make it easier for interested customers t...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    Link a Facebook Account to XPO

    How to enable a Facebook Account on XPO With Knorex XPO, advertisers can launch Facebook campaigns in only a few minutes. However, to be able to do this, advertisers must have a valid Facebook Ad a...

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    • 1 follower
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  • Upasna created an article,

    General Guidelines

    Step 1. Identify Your KPIs and Establish Benchmark If you have run campaigns before with the same objective and KPI, you would have the benchmark. If you do not have any past reports, run the campa...

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    • 1 follower
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  • Upasna created an article,

    Ad Tag, Trafficking and Serving FAQs

    1. What is an Ad Unit? A container that is used to hold/serve/display a static/interactive ad. You can register as many ads in the ad unit as you want. To get started, you will need to add at least...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    Ad Format and Ad Creative FAQs

    1. Does XPO provide any existing designs or some formats for reference or quick start? Check out this article for different ad templates. The XPO platform also comes pre-loaded with many ready-temp...

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    • 1 follower
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  • Upasna created an article,

    Pricing FAQs

      1. How much does it cost to use the XPO platform? XPO follows a monthly commitment fee. We also provide large-volume plans. Get in touch with us for us to customize a plan for you. 2. Does XPO su...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    How Google Analytics Tracks Campaign Performance

    Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged camp...

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    • 1 follower
    • 0 comments
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