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Upasna

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Activity overview

Latest activity by Upasna
  • Upasna created an article,

    Facebook Lead Ads

    About Facebook Lead Ads The small screen on mobiles is a major hindrance to businesses collecting quality leads. Facebook’s Lead ads are custom-designed to make it easier for interested customers t...

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    • 1 follower
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  • Upasna created an article,

    Link a Facebook Account to XPO

    How to Link a Facebook Account to an Account under XPO With Knorex XPO, advertisers can launch Facebook campaigns in only a few minutes. However, to be able to do this, advertisers must have a vali...

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  • Upasna created an article,

    General Guidelines

    Step 1. Identify Your KPIs and Establish Benchmark If you have run campaigns before with the same objective and KPI, you would have the benchmark. If you do not have any past reports, run the campa...

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    • 1 follower
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  • Upasna created an article,

    Ad Tag, Trafficking and Serving FAQs

    1. What is an Ad Unit? A container that is used to hold/serve/display a static/interactive ad. You can register as many ads in the ad unit as you want. To get started, you will need to add at least...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    Ad Format and Ad Creative FAQs

    1. Does XPO provide any existing designs or some formats for reference or quick start? Check out this article for different ad templates. The XPO platform also comes pre-loaded with many ready-temp...

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    • 1 follower
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  • Upasna created an article,

    Pricing FAQs

      1. How much does it cost to use the XPO platform? XPO follows a monthly commitment fee. We also provide large-volume plans. Get in touch with us for us to customize a plan for you. 2. Does XPO su...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    How Google Analytics Tracks Campaign Performance

    Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged camp...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    Overview of Tracking, Viewability, and Discrepancy

    1. Tracking Counting Impressions Knorex XPO counts an impression when a request is sent to XPO Ad server to serve the creative and Ad Server return the response with Assets. Note that the impres...

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    • 1 follower
    • 0 comments
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  • Upasna created an article,

    Extra Note on Setting Up Facebook Campaign

    You can create Facebook campaigns through Media Broker under the Campaign tab. In order to run the Facebook campaign, we will need to have a specific Facebook account linked to the Advertiser accou...

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    • 1 follower
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  • Upasna created an article,

    Best Practices for Ad Design

    1. General Description Examples Purposes Layout:  Keep it clean, simple and yet attractive while designing the outlook of an interactive ad to avoid disrupting viewers in their browsing journ...

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    • 1 follower
    • 0 comments
    • 0 votes