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The Editor

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Articles

Recent activity by The Editor

  • How to Create LinkedIn Saved Audience in XPO?

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  • How to Create LinkedIn Saved Audience in XPO?

    A LinkedIn Saved Audience allows you to save and group together different targeting options like multiple custom audiences created previously, audience attributes such as company, job experience, e...

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  • How Do I Embed XPO Pixel on to My Shopify Site?

    How do I embed XPO remarketing pixel to Shopify? Log in to your Shopify Store Account, and click on Online Store. From your live theme, click Actions > Edit Code. Click on Theme.Liquid. This i...

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  • Glossary and Terminology

    General DSP (Demand-side Platform)  refers to the software platform that is used by ad buyers (e.g. brand/companies, agencies   or whoever that has an advertising need to buy media) to bid for...

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  • How to Generate Ad Tags in XPO?

    This feature is only accessible from the Admin Dashboard in XPO. From the Admin Dashboard, go to Campaign menu >> Manage Campaigns and select the campaign you need the ad tag from. From the selec...

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  • About Ad Tag

    Ad Tag is a code snippet usually in JavaScript that is placed individually into different ad inventory space(s) on which your creatives are displayed. With this tag, Knorex captures the activities,...

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  • Targeting Option - Contextual Targeting (for Websites & Web-Based Apps)

    Contextual Targeting is applicable to Programmatic (Connected TV/OTT, Video, Display, Native, and Email) campaigns, except Audio, which lacks sufficient meaningful information for processing. Conte...

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  • Getting Started with XPO White Label

    Why White Label XPO? XPO is a self-serve marketing automation platform designed for agencies, and enterprises looking to scale and automate advertising across the spectrum of programmatic, social, ...

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  • How Do I Change the Theme in XPO?

    XPO offers you different levels of theme configuration.   Available Options Corporate Branding Company logo (recommended logo ratio is 3:1) and favicon Corporate color scheme(Main, secon...

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  • How to Create a (Static or Dynamic) Feed for Facebook Ads in XPO?

    This feature is only applicable to Display ads and Facebook ads (Catalog and Carousel). There are two types of feeds that you can create in XPO. A) Static Feed The content of a static feed is popul...

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