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How to Create Third-Party Audience Segments
Third-party audience data is commercial data that can be purchased from third-party data vendors based on their quoted CPM price. These data are organized based on industry, demographics, behaviors...
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How to Import First-Party Data from Oracle Data Cloud (ODC) into XPO
This feature is only applicable to Programmatic (Connected TV/OTT, DOOH, Video, Display, Native, Audio and Email) campaigns. For use of Oracle Data Cloud with Meta Ads, contact Knorex Customer Su...
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How do I Create Audiences from LiveRamp Data Marketplace
This feature is only applicable to Programmatic (Connected TV/OTT, DOOH, Video, Display, Native, Audio, Email) campaigns. LiveRamp Data Marketplace is currently only available for geo-targeting in...
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What are Some of the Best Practices for Ad Designs
1. General Description Purposes Layout: Design your interactive ad to be clean, simple, and visually appealing to avoid disrupting viewers during their browsing journey. Research indicates ...
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Supported Ad Formats and Specifications
If you can't find the ad format that you are looking or you have any question, feel free to contact us or submit a request here. Learn how creative testing and approval works in XPO. 1. Audio A...
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How to Set Up Geo List
Use this feature to quickly upload or manually add location lists for targeting. Watch the video below for instructions. From your XPO Admin Dashboard, go to your menu bar and click Utility > Geo...
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Segments
In XPO, you can choose to use pre-defined segments or create your own custom keywords for targeting. Watch the video below to learn how to set up custom segments for your ad group filters. ...
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Brand Safety
In XPO, you can choose to use pre-defined brand safety filters or create your own custom keywords for your filter. Knorex is committed to brand safety and has received two Seals of Compliance for ...
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Creatives
It is important to ensure your creatives are set up prior to creating ad groups. Once your creatives are finalized, simply add them to the desired add groups. To create Display and Meta ads, you wi...
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Publisher Management Platform (PMP)
PMP (Publisher Management Platform) is best described as a private auction area with a fixed number of buyers and sellers bidding for inventory space. Deals can be customized to meet the targeting ...
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