This guide offers a solution for a common integration error when connecting your XPO pixel to Meta Ads.
Below are some of the measures you can check and take:
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Verify Domain in Facebook
When using Meta pixels in your conversion campaigns, it is important to verify the domain you are using.
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Correct Conversion Pixel/Event Is Used
In XPO, verify that:
(a) At Campaign level - the correct conversion goal is selected.
(b) At Ad Group level - the correct event is selected.
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Matched Events Used in XPO As Per Facebook Events Manager
In the XPO conversion pixel screen, check that the pixel event matches the setup in your Meta Events Manager account.
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Check for pixel events in your Meta Events Manager
In your Meta Events Manager, confirm that you have created the corresponding pixel events in XPO.
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Check for any errors in Facebook Events Manager
Finally, check your Meta Events Manager account to ensure there are no outstanding errors left to address.
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