How to Use Leads in your Campaign

Instructions

1. Find out how to generate/view lead reports in XPO.
2. Select one or more leads that you want to use in your campaign. Then, click on +Create Campaign.
3. You will be redirected to Quick Launch. Follow the steps to create your campaign.
4. In the ad group creation page, your Audience Segment will be based on the leads you selected earlier.
   

   You will not be able to edit or make changes to the audience segment once you have created it by using the selected leads. To add more leads into the audience segment, you can either:
   
   (i) Select all the leads that you want to create the segment with; OR
   (ii) Clone the audience segment and add the new lead(s) into it.