FAQ - Using Google Ads with XPO

Q1. What are the advantages of running Google Ads campaigns via XPO?

A1. Here are some key advantages of using XPO to work with Google Ads including:

• Precise Targeting: Create multiple ad groups with different target audiences and strategies.
• Budget Optimization: Optimize campaign performance through automated budget allocation across ad groups.
• Comprehensive Reporting: Access various reports from a single, unified platform.
• Scalability (especially for agencies): Efficiently manage large-scale campaigns with bulk editing and keyword search features. 

Q2. Can I use my existing My Client Center (MCC) account, or must I use Knorex XPO MCC?

A2. Yes, you can continue to use your own MCC account. To help automate campaign setup, launch, and optimization in Google Ads, you can grant XPO access to your MCC account.

Q3. What is the billing workflow?

A3. Refer to this article for Google Ads/AdWords.

Q4. If I were to make a change on Google Ads directly, will it be reflected in XPO? How do I sync my accounts, campaigns, and audiences in Google Ads over to XPO?

A4. Once you grant XPO access to your MCC account and sync your Google Ads campaigns and audiences with XPO, all your existing setups and audiences will be accessible in XPO. You can start operating from XPO, and all the changes will automatically propagate to Google Ads. However, if you make changes directly in Google Ads instead of XPO, you will need to re-sync your campaigns and audiences with XPO to keep it in sync.

Q5. Can I sync existing Google Ads campaigns to XPO?

A5. Yes, you can sync your existing campaigns and audiences with XPO. Your original campaigns and audiences will remain the same in Google Ads. XPO will simply have access to a copy of your data to work with.

Q6. What are the advantages of using XPO to manage all the different channels (since Google Ads already provides the features and functions)? 

A6. XPO is designed to automate the entire advertising process from a single, self-service platform. From buying media and creating ads to optimizing campaigns and measuring results, XPO handles it all. By eliminating the need to learn multiple platforms, XPO effectively works to reduce costs, boost efficiency, and expand your audience reach across different channels.

Q7. What is AdWords Custom Audience/ Website Traffic Audience in XPO?

A7. You can create a Custom Audience from your website for any group of visitors that you'd like to reach with targeted Google ads. For example, you can run a campaign to retarget people who visited your product page but didn't complete a purchase or create an audience of everyone who has visited your website in the past 30 days.

Q8. There are Adwords ad formats and features that are currently not available in XPO. When will they be introduced into XPO?

A8. We're committed to keeping XPO up to date with the latest Google Ads features and ad formats. While we strive to integrate all new developments, some may not be immediately available due to Google's technical limitations. Our focus is on providing you with essential tools for successful cross-channel marketing. If you need a feature that's currently missing, please contact us. We'll do our best to accommodate your needs.

If you have further inquiries, don't hesitate to contact us.