FAQ - Using Google Ads With XPO

Google Ads (formerly, "AdWords") is one of the most popular and powerful ad platforms in the world. We want to bring the benefits of the platform to you so that you can use them to the fullest by having seamless integration with XPO.

Here are some frequently asked questions (FAQs) that we get, if you can't find the question/answer here, feel free to reach out to us:

Q1. What are the advantages of running Google Ads campaigns via XPO?

Ans. These are some key advantages of using XPO to work with Google Ads including:

• Audience and budget optimization: you can create multiple ad groups with different target audiences and strategies. Leverage on XPO's auto-optimization for budget allocation across the different ad groups to drive towards your campaign KPI.
• Reporting: By using XPO, you get access to different reports unified into one platform.
• Scalability (especially for agencies): With features such as bulk editing,  you can update your ad groups, search keywords as well as search extensions easily in XPO.

Q2. Can I use my existing My Client Center (MCC) account, or must I use Knorex XPO MCC?

Ans: Yes, absolutely, you can continue to use your own MCC account. You can proceed to grant access to your MCC to enable you to start using Knorex XPO to help automate campaign setup, launch, and optimization in Google Ads.

Q3. What is the billing workflow?

Ans: Refer to this article for Google Ads/Adwords.

Q4. If I were to make a change on Google Ads directly, will it get reflected in XPO? How do I sync my accounts, campaigns and audiences in Google Ads over to XPO?

Ans: Once you have grant access to your MCC and sync your campaigns and audiences over from Google Ads into XPO, all your existing setup and audiences can be port over into XPO. You can start operating from XPO and all the changes will automatically propagate into Google Ads. However, in the event, you forgot, and made changes directly on Google Ads instead of XPo, you will need to re-sync your campaigns and audiences over to XPO to keep it in sync. Once you have synced over, please ensure you start using from XPO to keep all the setup and accounts in sync.

Q5. Can I sync existing Google Ads campaigns to XPO?

Ans: Yes, you can sync your existing campaigns and audiences over to XPO. For your information, your existing accounts, setup and audiences will still be accessible and remain in Google Ads after the sync. In XPO, there will be just a clone of it.

Q6. What are the advantages of using XPO to manage all the different channels (since Google Ads already provide the features and functions)?

Ans: XPO is a fully self-serve tool with a huge emphasis on automation. XPO helps to automate and execute media buying, campaign optimization, ad creation, tracking, and measurement, all in one platform.

With an execution engine like XPO, you save the trouble of operating and learning multiple platforms, thus saving you costs and gaining productivity and efficiency. Additionally, you get to reach an audience across different channels while optimizing across them.

Q.7. What is Adwords Custom Audience/ Website Traffic Audience in XPO?

Ans. You can create a Custom Audience from your website for any group of visitors that you'd like to reach with targeted Google ads. For example, you can run a campaign to reach people who visited a product page but didn't complete a purchase to encourage them to go back to the website to do so. Or, you can create an audience of everyone who's visited your website in the past 30 days.

Q.8. There are Adwords ad formats and features that are currently not available in XPO. When will they be introduced into XPO?

Ans. We will try our best to bring over those features and ad formats which are newly introduced in Google Ads into XPO as best and as soon as we can. However, certain features and functions may not be port over due to restriction/limitation in the Google API available or we are in the midst of supporting it. XPO goal is not to replace Google Ads, but to support as complete as possible the critical features and functions that is needed in XPO to enable you to perform cross-channel.

If you find any features or ad formats that are critical to you but not available, let us know, we will see what we can do.