How To Create TikTok Creatives In XPO?

XPO currently supports only Single Video Ad.

1. Link your TikTok account to your XPO account. Learn more here.
2. Click on the menu Creative and select +Creative to create a new ad.
   
   
   
   
3. Select the right Tik Tok ad account and select the advertiser you wish to set up the campaign for from the dropdown list.
4. Select TikTok Ads and click on Single Video.
   
   
   
   
5. In the next screen, fill up the details into the creative design form:
   

   Display Name

   • This is a required field
   • Your brand's identity
   • Requirements:
     • Up to 40 characters
     • Alphanumeric, special characters are accepted

   Text

   • This is a required field
   • Will be displayed to the target audience 
   • Requirements:
     • Between 12 to 100 characters
     • For Chinese, Japanese, and Korean: Between 6-50 fullwidth characters or 12-100 halfwidth characters

   Media

   • This is a required field
   • To add media
     • Click on the Upload button
     • Select from uploaded videos or upload new videos from your device
   • Recommended specifications:
     • Recommended Format: .mpv, .mov, .mpeg, .avi
     • File Size: Up to 500MB
     • Aspect ratio should be between 9:16 and 16:9 or 1:1

   Call to Action

   XPO supports the below CTAs. Select one option for your creative.
   
   

   Download	Learn More	Visit Store
   Get Tickets Now	Get Showtimes	Experience Now
   Watch Now	View Now	Pre-Order Now
   Shop Now	Contact Us	Book Now
   Subscribe	Read More	Sign Up
   Get Quote	Interested	Apply Now
   Order Now	Play Game	Install Now

   URL

   • This is a required field
   • Requirements: 
     • Start with http or https
     • Valid URL

   

   Profile Image

   • Will be displayed to your target audience in your ad

   Advanced Settings

   • Add any relevant pixel or third party URLs to track ad performance 
   • Include either impression tracker, click tracker or both in the ad

   

   Preview

   • Let you visualize the creative on your TikTok ad 

        

6. Once you Save the design form, you can link the newly created creative to your campaign(s).

• You can edit, clone, delete, pause, & resume the created ads.
• You will only be able to edit your creative name when editing the creative form.
• You can link your created ads to your desired ad group.