How To Create TikTok Creatives in XPO?

Article author
Knorex Support
  • Updated
  • XPO currently supports only Single Video Ad.

How to Set Up an Ad Creative

  1. Link your TikTok Account to your XPO Ad Account. Learn more here.
  2. Go to the Creative dashboard and select +Creative.

  3. Fill in the below details
    • Advertiser: select the advertiser you wish to set up the campaign for from the dropdown list.
    • TikTok Ad Account: select the advertiser you wish to set up the campaign for from the dropdown list.
  4. Select the creative type as TikTok Ads and click on Single Video.

  5. You will be redirected to the creative design form:

    Components of Creative Design

    Display Name
    • Mandatory Field
    • Your brand's identity
    • Requirements:
      • Up to 40 characters
      • Alphanumeric, special characters are accepted
    • Mandatory Field
    • Will be displayed to the target audience 
    • Requirements:
      • Between 12 to 100 characters
      • For Chinese, Japanese, and Korean: Between 6-50 fullwidth characters or 12-100 halfwidth characters
    • Mandatory Field
    • To add media
      • Click on the Upload Button
      • Select from uploaded videos or upload new videos from your device
    • Recommended Specifications:
      • Recommended Format: .mpv, .mov, .mpeg, .avi
      • File Size: Up to 500MB
      • Aspect ratio should be between 9:16 and 16:9 or 1:1
    Call to Action

    XPO supports the below CTAs. Select one option for your creative.

    Download Learn More Visit Store
    Get Tickets Now Get Showtimes  Experience Now
    Watch Now View Now Pre-Order Now
    Shop Now Contact Us Book Now
    Subscribe Read More Sign Up
    Get Quote Interested Apply Now
    Order Now Play Game Install Now


    • Mandatory Field
    • URL 
    • Requirements: 
      • Start with http or https
      • Valid URL

    Profile Image
    • Optional Field
    • Will be displayed to your target audience in your ad
    Advanced Settings
    • Optional Field
    • Add any relevant pixel or third party URLs to track the ad's performance 
    • Include either impression tracker, click tracker or both in the ad

    • Shown on the right-hand side
    • Helps you to visualize your TikTok ad 


  6. Once you Save the design form, you can link the new Creative to your campaigns.
  • You can edit, clone, delete, pause, & resume the created ads.
  • You will only be able to edit your creative name when editing the creative form.
  • You can link your created ads to your desired ad group.



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