How To Create TikTok Creatives in XPO?

• XPO currently supports only Single Video Ad.

How to Set Up an Ad Creative

1. Link your TikTok Account to your XPO Ad Account. Learn more here.
2. Go to the Creative dashboard and select +Creative.
   
   
   
   
3. Fill in the below details
   
   • Advertiser: select the advertiser you wish to set up the campaign for from the dropdown list.
   • TikTok Ad Account: select the advertiser you wish to set up the campaign for from the dropdown list.
4. Select the creative type as TikTok Ads and click on Single Video.
   
   
   
   
5. You will be redirected to the creative design form:
   

   Components of Creative Design

   Display Name

   • Mandatory Field
   • Your brand's identity
   • Requirements:
     • Up to 40 characters
     • Alphanumeric, special characters are accepted

   Text

   • Mandatory Field
   • Will be displayed to the target audience 
   • Requirements:
     • Between 12 to 100 characters
     • For Chinese, Japanese, and Korean: Between 6-50 fullwidth characters or 12-100 halfwidth characters

   Media

   • Mandatory Field
   • To add media
     • Click on the Upload Button
     • Select from uploaded videos or upload new videos from your device
   • Recommended Specifications:
     • Recommended Format: .mpv, .mov, .mpeg, .avi
     • File Size: Up to 500MB
     • Aspect ratio should be between 9:16 and 16:9 or 1:1

   Call to Action

   XPO supports the below CTAs. Select one option for your creative.
   
   

   Download	Learn More	Visit Store
   Get Tickets Now	Get Showtimes	Experience Now
   Watch Now	View Now	Pre-Order Now
   Shop Now	Contact Us	Book Now
   Subscribe	Read More	Sign Up
   Get Quote	Interested	Apply Now
   Order Now	Play Game	Install Now

   URL

   • Mandatory Field
   • URL 
   • Requirements: 
     • Start with http or https
     • Valid URL

   

   Profile Image

   • Optional Field
   • Will be displayed to your target audience in your ad

   Advanced Settings

   • Optional Field
   • Add any relevant pixel or third party URLs to track the ad's performance 
   • Include either impression tracker, click tracker or both in the ad

   

   Preview

   • Shown on the right-hand side
   • Helps you to visualize your TikTok ad 

        

6. Once you Save the design form, you can link the new Creative to your campaigns.

• You can edit, clone, delete, pause, & resume the created ads.
• You will only be able to edit your creative name when editing the creative form.
• You can link your created ads to your desired ad group.