How to Create or Add a New Google Ads Account in XPO Using XMC (XPO Management Console)

Ensure that you have granted access to your My Client Center (MCC) before you proceed with the following.

Instructions

1. From your Partner Admin dashboard, navigate to Partners > Integration > Google Ads > Manage.

    

2. Under Available Google Ads Accounts, click Create New Account.
   
   
    

3. In the pop-up window, select the Google Ads MCC Account and Payment Profile to be used for the new Google Ads account. Enter a name for the account, then click Next.
   
   

   4. Select the XPO advertiser account to which you want to assign the new Google Ads account, then click Create Account.
   
   
    
   The new Google Ads account will be created successfully. 
    

To verify that the account has been created successfully, create a campaign in XPO. The newly created Google Ads account should appear under the Google Ads Account section when setting up the campaign.

XPO Feature Improvement: Google Ads Account 

Previously, setting up a new Google Ads account for XPO required multiple steps: creating the ad account on your MCC account, granting KNOREX access, and linking your account to XPO. This process was time-consuming and involved manual intervention.

With the new +Google Ads Account feature, you can create a Google Ads account directly within XPO, streamlining the setup process. There's no need to manually grant KNOREX access or link accounts. This self-service approach empowers you to independently manage your Google Ads accounts while requiring only initial admin access to XPO. By eliminating unnecessary steps, we've reduced the account setup time by approximately 24 hours.