🔗 Understanding the KAI Universal Graph

What is the KAI Universal Graph?

The KAI Universal Graph is KNOREX’s proprietary identity and audience engine that unifies customer data across all digital channels—including display, native, video, social, search, and CTV.

It connects and consolidates fragmented identifiers like:

• Device IDs
• Ramp IDs
• CTV IDs
• UUIDs
• Emails
• Cookies
• And more

This enables seamless cross-device, cross-screen, and cross-channel targeting, along with accurate attribution and real-time campaign optimization.

What Does It Enable?

✅ Unify the Customer Journey

Consolidate fragmented user signals into a single, actionable profile—no matter where or how customers engage with your brand.

✅ Build and Activate Custom Segments

Create proprietary audience segments using your own data to precisely reach your ideal consumers.

✅ Expand Reach with Third-Party Audiences

Scale campaigns and discover new customers using premium third-party data providers.

✅ Optimize Campaigns in Real Time

Use unified profiles to automatically improve performance across all active channels.

✅ Attribute Across All Touchpoints

Track engagement and conversions across multiple devices, screens, and platforms—from first impression to final action.

Who Is It For?

🏠 Local Businesses
Target specific households and attribute real-world actions like calls or bookings—even when users switch devices.

🚗 Automotive Dealers
Reach in-market shoppers by ZIP code through any channel and track offline results like showroom visits or test drive appointments.

🛍️ E-commerce & Retail
Follow consumers from ad exposure to purchase across mobile, desktop, and beyond.

📺 Not Just CTV
While it supports CTV, the KAI Universal Graph works across all media formats, making every channel measurable and performance-driven.

Key Capabilities

Capability	Description
Cross-Device Identity Resolution	Links multiple identifiers to build unified customer profiles.
Real-Time Retargeting	Re-engage users across any screen or platform.
Multi-Touch Attribution	Attribute actions throughout the entire customer journey.
Custom & Third-Party Segments	Use your own data or expand with trusted audience partners.
Cross-Channel Optimization	Improve campaign results using unified insights.
Native Format Compatibility	Works with native ad placements and environments.

Why It Matters

Today’s digital landscape is highly fragmented. Customers interact with brands through multiple devices and platforms, making it difficult to track and measure results accurately.

The KAI Universal Graph solves this challenge by acting as the identity and data layer behind your campaigns—allowing you to:

• Target smarter
• Spend more efficiently
• Track outcomes more reliably
• Optimize campaigns continuously