Device Lists

Creating a device list and using it over time allows you to target your known audience with precision, and save you wasted impressions. Follow along with the steps below to see how you can use device list targeting in XPO.

Instructions

1. From your Partner Dashboard, select Audience > Data Connectors.
   
   
   
   
2. Next, click Device Audience to display a list of existing saved devices (if applicable).
   
   
   
   
3. You can create a new device list by uploading/importing an existing list of Mobile Advertising Identifiers (MAIDs). Click Add New and select Device Audience. 
   
   
   
   
4. Enter the required information for your device audience, including Platforms (Programmatic, Meta Ads, LinkedIn Ads, TikTok Ads) along with their respective accounts you wish to link, and the Name of the device audience.
   
   
   
   
5. Upload an existing device list file or create one by clicking Download Template File to access a .csv formatted file.
6. In the template file, enter the relevant device IDs you wish to include in the list, separating each device ID by a line. DO NOT remove the first line, which is auto-defined as "IDFA/AAID".
7. Once completed, ensure the file is saved with the .csv extension. You can now upload this file to create your new audience segment.
   
   
   
   
8. Click Save to link the newly created device audience segment for use in your future campaigns and ad group targeting.