Brand Safety

In XPO, you can choose to use pre-defined brand safety filters or create your own custom keywords for your filter. Knorex is committed to brand safety and has received two Seals of Compliance for anti-ad fraud issued by the Joint Industry Committee for Web Standards (JICWEBS). To learn more about our content filtering policies, please visit this page.

Instructions

1. From your Partner Dashboard, go to your menu bar and click Utility > Brand Safety.
   
2. You will be directed to the Brand Safety page. XPO offers pre-defined brand safety filters such as Adult, Car Accident or Violence, etc. Click +Category to create a user-defined brand safety filter.
   
3. In the New Category page, enter an appropriate name for your brand safety filter.
4. In the Blocked Keywords section, you can choose to either restrict websites based on article content by inputting new keywords to avoid, or you can enter the URL for the website containing the keywords you wish to avoid. Click Add to confirm your changes.
5. In the Blocked Website section, you can block websites entirely by entering the website URLs.
6. Once complete, click Add to confirm your changes.
7. The system will then generate a list of websites with similar content to the keywords entered. Click Page Analysis to analyze the suggested pages.
8. The Page Analysis screen shows not only the content of the suggested web pages but also suggests more keywords for users to add to their brand safety filter list. Once the selected keywords are confirmed, the system regenerates the website matches. Repeat this process as many times as necessary to further refine or expand your brand safety filter.
9. Once completed, click Save to finish creating your new Brand Safety filter.
10. You will be redirected to the Brand Safety page. Here, you can view and edit your newly created Brand Safety filter.