Creatives

It is important to ensure your creatives are set up prior to creating ad groups. Once your creatives are finalized, simply add them to the desired add groups.

To create Display and Meta ads, you will need to utilize the tools that XPO provides, namely XPO Designer and XPO Curator.

Please refer to our help center sections on XPO Designer and XPO Curator for more information.

If you are interested in setting up Dynamic Creative Optimization (DCO) for Display ads, you may refer to our DCO section.