How To Generate A Click/Impression Tracker In XPO

Impression and Click trackers are used to track the impressions and clicks associated with your creatives in XPO.

Instructions

Setting up the tracker is a two-step process:

A. Create a Campaign: Begin by creating a campaign in the Admin Dashboard.
B. Configure the Tracker: After the campaign is created, proceed to configure the required tracker.

A. Create a Campaign

1. In XPO, go to your menu bar and select Utility > Trafficking. This will open the Admin Dashboard.
   
   
2. In your Admin Dashboard, go to the menu bar and select Campaign > + Add Campaign to create a new campaign.
   
   
   
3. Enter the Campaign Information, including the Campaign name, Advertiser, and Landing pages. Select the Flight Dates according to the campaign schedule and click Continue.
4. Enter the Campaign Item details, select the Flight Dates based on the ad schedule, and click Continue. 
   
5. Set a Daily Impression Limit and/or an overall Impression Limit, then click Submit to save your new campaign.
6.  A success message will be displayed, and the next screen will be the Campaign Details page.

B. Configure the Tracker

1. Click +Tracker in the Campaign Info section of the Campaign Details page to create a tracker for this campaign.

   If you wish to add the tracker later, go to Campaign > Manage Campaigns from the menu. Now, select the newly created campaign from the List of Campaigns displayed, then click on +Tracker in the Campaign Info section.                            
   

2. Select a Managed Site, a Publisher or XPO Publisher. After making your selection, click Next.

   It is important to select the publisher where your ad tag will be placed, as this step will automatically populate in the necessary Macros for the tag.

   
   
3. Enter the Tracker Information, including Name, Description, Type (Click or Impression tracker), and the required Schedule, then click Add. A success message confirms the tracker creation.

   An Impression Tracker measures how many times an ad is shown, while a Click Tracker measures how many times an ad is clicked.

   For Search, only a click tracker is allowed.

   
4. Added trackers appear in the Trackers tab under Campaign Info on the Campaign Details page with their Status set to Active.
5. Click Download Tracker Tag from the Actions dropdown next to the tracker name.
6. An Excel file containing the tracker script will be downloaded. The main difference between the impression tracker file and a click tracker file is that the impression tracker file will include 'Image Tag' and 'Impression Tracker URL', while the click tracker file will include 'Anchor Tag' and 'Click Tracker URL'.
   
   
7. Share the Excel file with the developer, who will embed the necessary information from the file into your serving site for tracking.

8. You can perform the following actions on a tracker (applicable to both, impression and click trackers):

   • Clone Tracker: Creates a duplicate of the tracker for reuse.
   • Download Tracker Tag: Downloads an Excel file containing the tracker script for implementation (as explained above). 
   • Edit Tracker: Allows you to update or modify the tracker's details.
   • Remove Tracker: Permanently deletes the tracker.
   • Send Tracker Tag: Emails the campaign details and the associated tracker tag to the specified recipient.

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