How To Generate A Click/Impression Tracker In XPO

Impression and Click trackers are used to track the impressions and clicks associated with your creatives in XPO.

Instructions

Setting up the tracker involves a two-step process:

A. Create a Campaign: Start by creating a campaign in the Admin Dashboard.
B. Configure the Tracker: Once the campaign is created, proceed to configure the required tracker.

A. Create a Campaign

1. In XPO, go to your menu bar and select Utility > Trafficking. This will launch the Admin Dashboard.
   
   
2. In your XPO Admin Dashboard, go to menu bar and select Campaign > + Add Campaign to create a new campaign.
   
   
   
   • Add in the Campaign details and Continue.
   • Add in the campaign Item Information namely Name, Platform, Type, Size, Publishing network (choose your own network), and Landing page. Select flight dates based on the campaign schedule and Continue. 
      
   • Set a Daily Impression Limit and/or an Overall Impression Limit, then click Submit to save your new campaign.
   • The next screen that appears is the Campaign Dashboard.

B. Configure the Tracker

1. Click +Tracker to create a tracker for this campaign. If you wish to add the tracker later, go to Campaign > Manage Campaigns from the menu. Then, select the newly created campaign from the List of Campaigns displayed. Afterwards, click on +Tracker in the Campaign Info section.                            
   
2. Fill in the details:

• • Select a Managed Site. or choose a Publisher or XPO Publisher.

    It is important to select the publisher where your ad tag will be placed, as this step will automatically populate in the necessary Macros for the tag.

    Once selected, click Next.
    
    
    
    
    
  • Input the Name, Description, Type and required Schedule for the tracker. Select either a Click or Impression tracker, and then click Add.

    An Impression Tracker measures how many times an ad is shown, while a Click Tracker measures how many times an ad is clicked.

    For Search, only a click tracker is allowed.