How to Configure your Campaign's Budget Cap

You can set a budget cap to limit the spend either at the campaign level or at the ad group. In XPO, you can set the budget for ad campaign across Programmatic and the Native Platforms channels.

Instructions 

1. 1. Quick Launch a campaign.
   2. Under the Budget section, set your cap for Overall (Campaign) Budget Cap and/or Daily Budget Cap.
      • Enable the option “Don't apply daily budget cap to ad groups“ so that you are free to set different budget cap at the ad group level. You can choose to either specify a value for "Overall Budget Cap" and "Daily Budget Cap", or keep the values empty.
        
        
        
        

      • If you don't enable the option "Don't apply daily budget cap to ad groups", then the budget cap will be set at the campaign level. In this case, at least one value is mandatory depending on the Budget Type that you have selected (i.e. Daily or Lifetime).

      • For the "Lifetime" campaign budget type, the "Daily Budget Cap" field is required if the end date is set to "Never End." It is optional if the campaign has an end date.
        
        
        
        

   3. Save your campaign.

Budget Cap Settings for Different Channels

(A) Programmatic 

(B) Google Adwords

(C) Facebook 

• Learn more about How to Set Daily/ Lifetime Budget Caps for Facebook campaigns here.

(D) LinkedIn 

• You can edit the campaign and change the values for the Overall Budget Cap and Daily Budget Cap.
• If you sync campaigns from third-party platforms like Meta Ads, AdWords, or LinkedIn, their respective values will be displayed in XPO. 
• If your campaigns are created in a third-party platform and then initialized in XPO, they will be displayed with the respective conditions/scenarios mentioned above.
• You can clone and archive the campaigns with campaign budget configurations.