How To Configure Campaign Budget Cap?

Article author
The Editor
  • Updated

In XPO, while creating campaigns for your Programmatic, Social Media, and Search channels, you will need to configure the campaign overall budget and daily budgets, based on your campaign and ad group strategies.



    1. Quick Launch a Campaign.
    2. Under the Budget field, you have the options to set Overall (Campaign) Budget Cap and Daily Budget Cap.
      • Checking the box will enable the option “Don't apply daily budget cap to ad groups“. You get to set different budget caps at ad group level. You can choose to specify a value for "Overall Budget Cap" and "Daily Budget Cap" or keep them empty.

      • If you don't enable the checkbox "Don't apply daily budget cap to ad groups", the budget cap will be set at campaign-level. This is the default option. In this case, at least one value is mandatory depending upon the Budget Type selected i.e. Daily or Lifetime. If the budget type is selected as Daily, then the daily budget is required or vice-versa.

    3. Save your campaign.


Budget Cap Settings for Different Channels

1. Programmatic 


2. Google Adwords


3. Facebook 


4. LinkedIn 


  • You can edit the campaign and change values for the Overall Budget Cap and Daily Budget Cap.
  • If you sync campaigns from third-party platforms like Facebook, AdWords, or Linkedin, their respective values will be displayed in XPO after successful syncing. 
  • If your campaigns are created in any third-party platform and then initialized in XPO, the campaigns will be displayed with the respective conditions/scenarios mentioned above.
  • You can clone and archive the campaigns with campaign budget configurations. 


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