How To Set A Frequency Cap For Facebook Ad Groups?

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The Editor
  • Updated

This feature is only applicable for Facebook Ad Groups. 

Frequency caps are limits on how often you want your ads to be shown to one person. This helps to build awareness with a memory recollection by showing your ad message to your target audience multiple times. Frequencies can average out to be 1 to 2 views per ad or higher, depending on your budget, audience size, and schedule. Here's a detailed understanding on Frequency Capping.

How To Set A Frequency Cap In XPO?

    1. For your new (or existing) Facebook campaign, ensure the objective is Reach.
    2. Create a new Facebook ad group with an optimization goal as Daily Unique Reach.

    3. In the Frequency Cap field, you can set an impression limit ranging from 1 to 90 and the number of days with the same limit range.


      • If you key invalid values in the impressions or days fields, an error message will pop up “Impressions and days must be an integer between 1 and 90”.


    4. Click Save to get your ad group running. 
  • You will not be able to edit the Frequency Cap of your Facebook ad groups. The field will be disabled.
  • When you clone this ad group, you can edit the Frequency Cap.

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