How to Set Up an Email Creative

Here's how Creative Testing and Approval Works In XPO.

Follow the steps below to create a Native (Email) ad creative:

1. From your Creative dashboard in XPO, click + Creative.
   
2. Select Native as your Creative Type.
   
3. Fill out the Creative Info section:
• • Creative Name: Assign a name that you can easily identify later.
  • Channel: Choose between Web or Mobile
  • Where this creative will be displayed: Create separate creatives for China or Russia. Otherwise, select Worldwide. 
  • Landing URLs: Enter the URL to the website landing page that you wish to link to the ad
  • Start Date and End Date: Specify the duration for which the ad will run
  • Third-party Trackers: Enter any relevant information if you want to add more trackers to the ad
    
4. Click Submit to launch your new Email Ad creative.
5. You can find your newly created Email Ad creative in your Creative dashboard. Click on your creative to open the XPO Designer where you can further customize your creative.
6. Fill out the following details.
   
7. Click Save to finish designing your Email Ad creative.