Here's how Creative Testing and Approval Works In XPO.
Follow the steps below to create a Native (Email) ad creative:
- Creative Name: give creative a name you will remember and be able to quickly identify.
- Advertiser: which can be selected from the dropdown list
- Channel: choose either Web or Mobile
- Where will this creative be displayed?: you need to create a separate creative for China. Otherwise, select Worldwide (excl. China)
- Where do you want the users to go?: input website landing page that you wish to link to the ad
- Start Date, Timezone, and End Date: the duration for which the ad will run
- Will this creative end?: choose either yes or no
- Third-party Trackers: key in the information in case you want to add more trackers to the ad
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