How To Generate AI-Based Native Ads In XPO?

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The Editor
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With XPO, you can now design ads faster using XPO AI-based Native Ad Generation to assist you in creating Native Content Ads instead of manually creating them.


How It Works

By keying in the destination/advertiser's URL and advertiser's name, XPO AI engine - KAIROS will analyze the destination URL and generate variants of headlines/body texts as well as images based on their visual appeal.



  1. Create your Native Content Ad
  2. Open the newly created Native Creative, and you will be presented with 2 methods to design your Native Content Ad:
    • (a) Manual: you will have to manually fill in all the necessary information.
    • (b) AI-Generated: using this will automatically generate unique ad copies using content from the destination URL.

      Here, we shall select the AI-Generated method to design the ad.



  3. Key in the compulsory fields:
      • Destination URL: valid URLs with HTTP or HTTPS.
      • Advertiser Name: alphanumeric values as well as special characters, with a maximum of 25 characters.
  4. Click Generate Ads. With the provided information, XPO will first analyze the content and will take up to 3 minutes to generate multiple unique ad copies.
  5. Once completed, you will be presented with 5 AI-generated ad variants. Click to expand each ad to view the details:



      • Headline: an attractive headline from the destination URL with a maximum of 25 characters. Select "Use Long headline" if you wish to extend the headline to a maximum of 60 characters (alphanumeric + special characters).


      • Text: the body text, with a maximum character limit of 90 (alphanumeric + special characters). 
      • CTA: the Call to Action button for the ad, with a maximum character limit of 15.
      • Image: the image populated based on AI API. You can edit/crop the image. You can also replace it by uploading a new image.
      • Logo: Logo of the advertiser that can be edited/ cropped.


  6. Preview the auto-populated and generated ads. Any edits made to them will be refreshed. 
    NOTE: if no ads are generated, there will be no preview available, you may have to try again or use another URL. 

  7. Save your Native Content Ad (NOTE: you will need to retain at least 1 ad variant to be able to click save. You may select all 5 ad variants too).


  • Once the ad is saved, you will not be able to change from AI-generated to Manual based Native ads. However, you can edit the creative and design form such as the headline, body text, CTA, image, and logo.
  • If you wish to have different variations of the ad previews and ad variants, you can update the destination URL and click on Generate New Ads.
  • When you edit the main/parent ad, all the ad variants will inherit the changes. You can also separately edit each variant ad.
  • While editing the design form, you will not be able to delete any of the saved ad variants.
  • You can clone the Native ads. If you clone the main/parent ad, all the variant ads will be cloned too.
  • You can share links to the Native ads.
  • You can link the Native ad to Native and Email ad groups.

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