With XPO, you can now design ads faster using XPO AI-based Native Ad Generation to assist you in creating Native Content Ads instead of manually creating them.
How It Works
By keying in the destination/advertiser's URL and advertiser's name, XPO AI engine - KAIROS will analyze the destination URL and generate variants of headlines/body texts as well as images based on their visual appeal.
Instructions
- Create your Native Content Ad.
- Open the newly created Native Creative, and you will be presented with 2 methods to design your Native Content Ad:
- (a) Manual: you will have to manually fill in all the necessary information.
- (b) AI-Generated: using this will automatically generate unique ad copies using content from the destination URL.
Here, we shall select the AI-Generated method to design the ad.
- Key in the compulsory fields:
- Destination URL: valid URLs with HTTP or HTTPS.
- Advertiser Name: alphanumeric values as well as special characters, with a maximum of 25 characters.
- Click Generate Ads. With the provided information, XPO will first analyze the content and will take up to 3 minutes to generate multiple unique ad copies.
- Once completed, you will be presented with 5 AI-generated ad variants. Click to expand each ad to view the details:
- Headline: an attractive headline from the destination URL with a maximum of 25 characters. Select "Use Long headline" if you wish to extend the headline to a maximum of 60 characters (alphanumeric + special characters).
- Text: the body text, with a maximum character limit of 90 (alphanumeric + special characters).
- CTA: the Call to Action button for the ad, with a maximum character limit of 15.
- Image: the image populated based on AI API. You can edit/crop the image. You can also replace it by uploading a new image.
- Logo: Logo of the advertiser that can be edited/ cropped.
- Headline: an attractive headline from the destination URL with a maximum of 25 characters. Select "Use Long headline" if you wish to extend the headline to a maximum of 60 characters (alphanumeric + special characters).
- Preview the auto-populated and generated ads. Any edits made to them will be refreshed.
NOTE: if no ads are generated, there will be no preview available, you may have to try again or use another URL. - Save your Native Content Ad (NOTE: you will need to retain at least 1 ad variant to be able to click save. You may select all 5 ad variants too).
- Once the ad is saved, you will not be able to change from AI-generated to Manual based Native ads. However, you can edit the creative and design form such as the headline, body text, CTA, image, and logo.
- If you wish to have different variations of the ad previews and ad variants, you can update the destination URL and click on Generate New Ads.
- When you edit the main/parent ad, all the ad variants will inherit the changes. You can also separately edit each variant ad.
- While editing the design form, you will not be able to delete any of the saved ad variants.
- You can clone the Native ads. If you clone the main/parent ad, all the variant ads will be cloned too.
- You can share links to the Native ads.
- You can link the Native ad to Native and Email ad groups.
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