How To Integrate Adjust For Mobile App Tracking?

XPO has integrated with Adjust  , to enable you to track and measure for your app and in-app events for campaign performance insights and performance. These app events are tracked by Adjust to help in analyzing at which touchpoint or source your prospects were driven the most (or least). You can measure events like: 

• Where your prospects go directly after install
• Discover the app features they like the most
• Identify the last thing they did before they become inactive

Configure Adjust for Google Ads

With Adjust Google Ads Integration, you can track and analyze the performance of your Google Ads campaigns in XPO. Follow the below steps to connect your Adjust Account to Google Ads:

1. Once you log in to your Adjust Account, select your app, and navigate to Partner Setup.
   
   
   
   
2. Select Add Partners and click on ADD ACCOUNT beside Google Ads.
   
   
3. Enter your LinkID in the LINKID field. This LinkID will be given to you by your Knorex Account Manager. Check with the Knorex team for more details.
4. Click Save.
5. To integrate, manage, and link the Events like first_open, in_app_purchase, view_item, add_to_cart, etc. to Adjust, follow steps 1 and 2 and then from Google Ads, click on Event Linking.
6. To disable an event, select the event and click on X (cross icon).
7. Once you complete integrating your app with Adjust for Google ads, you will need to complete the pre-requisites in XPO (configure your app in XPO) to run the  UAC campaigns. For more information, refer to Adjust Help Center for Google Ads.  

Configure Adjust for Facebook Ads

Follow these steps to configure Adjust with Facebook to track your campaigns:

1. Login to your Adjust Account, select your app and navigate to Partner Setup.
2. Select Add Partners and click on ADD (+) beside Facebook.
3. Enter your Facebook Developer App ID (this App ID must be constant for all apps in Adjust) in the App ID Field. This ID will be given to you by your Knorex Account Manager. Check with the Knorex team for more details.
4. Click Save. Now proceed to customize your setup.
5. To forward in-app revenue and purchase to Facebook, repeat steps 1 and 2 and click on Revenue Forwarding for Facebook campaigns.
6. To link Events, select the revenue event(s) and update the field(s) with Fb Mobile Purchase.
7. Click OK and SAVE to proceed. Once you complete integrating your app with Adjust for Facebook, you will need to complete the pre-requisites in XPO   (configure your app in XPO) to run the Facebook App Install campaigns. For more information, refer to Adjust Help Center for Facebook.  

Configure Adjust for Programmatic Ads

Follow these steps to configure Adjust for Programmatic advertising in XPO:

1. Login to your Adjust Account, select your app and navigate to Partner Setup.
2. Select Add Partners and click on ADD (+) beside Knorex.
3. Turn on Enabled.
4. Click Save. For detailed setup and information, refer to Adjust Help Center for Partners.  
5. Once the configuration is complete,

• Create and generate the tracker URL and embed it into your Knorex creative to launch the programmatic campaign. Through this tracker, Knorex will receive postbacks for activities like install and events.  
• Complete the pre-requisites in XPO (configure your app in XPO) to run the Programmatic App Install campaigns.