How Do I Use or Integrate with AppsFlyer for My Mobile App?

On AppsFlyer

Log in to your AppsFlyer account to configure the necessary postback events to XPO.

Configure AppsFlyer to work with XPO for:

• Programmatic Channels (Display/Native/Video) 
• Facebook
• Google
• Universal App Campaigns (UAC)

On XPO

1. On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search for Knorex and click on it to open the setup page:
   
   
   
   
2. Under the Integration (tab), turn on the In-App Events Postback function. Configure the highlighted boxes as shown below.
   
   
   
   
3. Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.

On Facebook 

1. On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search for Facebook and click on it to open the setup page:
   
     
2. Under the Integration tab -> General Settings, type in your Facebook App ID. 
   
   We recommend maintaining both the Click-Through and View-Through Attribution Lookback Window at 28 days and 1 day respectively, to match Facebook Configuration.
   
     
3. Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.

Enable Google Adwords

1. On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search and click Google Adwords (now known as Google Ads): 
   
   
   
   

2.  Under the Integration tab,

   • Under General Settings, type in the Link ID. 
   • Turn on Google AdWords Re-targeting in order to track retargeting campaigns on Google Ads.
   • We recommend setting both the Click-Through and View-Through Attribution Lookback Window at 30 days and 7 days respectively, to match Google Ads configuration.

    

3. Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.

    

   Troubleshooting:

   If Status remains as INACTIVE, check the following if:

   • configurations are set up correctly in AppsFlyer, that all the events are being sent. If you have configured only XPO attributed conversion, then you will need to trigger/wait for a conversion event to happen to see the status changed to Active.
   • AppsFlyer is set up properly in the app.
   • the correct mobile app (and app ID) has been entered into XPO.
   • both Android and iOS apps are configured in your MMP