On AppsFlyer
Log in to your AppsFlyer account to configure the necessary postback events to XPO.
Configure AppsFlyer to work with XPO for:
- Programmatic Channels (Display/Native/Video)
- Universal App Campaigns (UAC)
On XPO
- On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search for Knorex and click on it to open the setup page:
- Under the Integration (tab), turn on the In-App Events Postback function. Configure the highlighted boxes as shown below.
- Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.
On Facebook
- On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search for Facebook and click on it to open the setup page:
- Under the Integration tab -> General Settings, type in your Facebook App ID. (NOTE: contact your Knorex account manager to create the Facebook app)
We recommend maintaining both the Click-Through and View-Through Attribution Lookback Window at 28 days and 1 day respectively, to match Facebook Configuration. - Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.
Enable Google Adwords
- On the sidebar of your AppsFlyer account, go to Configuration -> Integrated Partners, then search and click Google Adwords (now known as Google Ads):
-
Under the Integration tab,
- Under General Settings, type in the Link ID.
- Turn on Google AdWords Re-targeting in order to track retargeting campaigns on Google Ads.
- We recommend setting both the Click-Through and View-Through Attribution Lookback Window at 30 days and 7 days respectively, to match Google Ads configuration.
- Save and close when you have completed the above steps. For more reference, refer to AppsFlyer's Help Center.
Troubleshooting:
If Status remains as INACTIVE, check the following if:
- configurations are set up correctly in AppsFlyer, that all the events are being sent. If you have configured only XPO attributed conversion, then you will need to trigger/wait for a conversion event to happen to see the status changed to Active.
- AppsFlyer is set up properly in the app.
- the correct mobile app (and app ID) has been entered into XPO.
- both Android and iOS apps are configured in your MMP
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