How to Bulk Update LinkedIn Ad Group and Targeting Options in XPO

• This feature is only applicable to LinkedIn campaigns.
• For bulk operations on Facebook, Google Search, or Programmatic channels, check out the following bulk update articles:
  • How to Bulk Update Facebook Ad Group and Targeting Options
  • How to Bulk Update Google Search Ad Group and Targeting Options
  • How to Bulk Update Programmatic Ad Group and Targeting Options

In XPO, you can bulk operate (i.e. add, remove or edit) targeting options for multiple ad groups all at once in a single step. 

Instructions

1. Under the Ad Groups section, select a campaign and one or more LinkedIn ad groups along with their targeting options that you wish to update.  
2. Click Edit and select your preferred targeting options from the dropdown menu. 
   
   
   
   
3. Click Save to submit your bulk update requests to our automated system. Within a few seconds to a few minutes, our review will be complete and you will receive a link that allows you to monitor the status of your bulk updates.

(a) Change Settings:

Here, you can change ad group(s) details:

• Name
• Start & end date
• Budget
• Bid strategy

(b) Change Audience Targeting:

These are the targeting options that you can change:

(i) Audience Segments

• From the Audience option, select Audience Segments to add/edit/remove a segment for the selected LinkedIn ad groups.
• The default audience list will be empty.
• From the selected Ad groups in Step 1, you can now filter for the specific ad group(s) you wish to add a particular audience segment(s) to, allowing future changes to only be reflected for selected ad groups.
• To include audiences or audience attributes, click on +Custom audience and +Audiences to get the list of all audiences created under this account. The tags will describe the type of audience segment.
• To exclude audiences or audience attributes, click on +Exclude People and then select +Custom audience or +Attributes.
• Click on +Narrow Targeting if you wish to refine your targeting. This option will be disabled if there are no audiences or attributes under Include People.
• Update settings for the respective attributes added for Company names and Job Titles. 

     

         

• Enable Audience Expansion if necessary. This option will be disabled if the selected ad groups do not support expansion. 
• Once you click Save Audience Targeting, a success message with a link will be displayed where you can view your bulk actions. Once your request is successfully processed, all changes will reflect in the selected ad group(s).

(ii) Geography / Geolocation

• You can add/remove location(s) for multiple ad groups, as well as deselect ad groups for a particular location.
• When the selected ad groups have the same settings, you will have the option to select either "Recent or Permanent Location" or "Permanent Location". However, if the ad group settings are different, a "No Change" option will be shown. 

       

         

• If you wish to make changes to "Recent or Permanent Location" or "Permanent Location", the edits will be applied to all selected ad groups.
• You can search for locations by City, State, or Country. Existing and newly added locations will pop up in the list.
• Specify whether you want to Include/Exclude your added location(s).

         

(iii) Ad Placements

• Update ad placements for multiple ad groups from here.
• Default placement list will be empty. 
• The Use LinkedIn Audience Network checkbox will be disabled if the any of the selected ad groups do not support it. To use this option, the ad groups must support ad placement.

           

• Once this is enabled, you will have two options:
  
  

  (1) Exclude Categories
  
  

• You can select categories where you do not want your ads to appear.
• Click on +Categories to add to your excluded categories.
• You can select or deselect any ad group for any particular category in the Excluded category list.
  
         
  
       
  

  (2) Block Lists
  
  

• To add a block list to ad group(s), LinkedIn will avoid serving your ads on apps and/or sites selected.
• Upload CSV or TXT files of up to 20,000 website domains, iTunes App Store URLs, or Android play Store URLs that you wish to block.

               

                     

• Once edited, all selected ad groups will reflect the updated placements.

(c) Change Content Targeting:

Link Creatives

• Link/unlink creative(s) for multiple ad groups here.
• The + Link Creative list consists of all creatives associated with the specified LinkedIn Ad Account.
• The list will also vary depending on the supported ad group objective.
• The tag displayed will specify details about the creative such as type, format, status, and start and end dates.
• If your selected ad groups have already been linked to creatives, you have the option to unlink them.              

• Based on your strategy, you can choose to choose to either Optimize for performance or Rotate ads evenly.

       

• Bulk update targeting options will be made available only when ALL selected ad groups are LinkedIn ad groups. Otherwise, the error below will pop up.