Check out Insight Report, Attribution Report, and Terminology and Reporting Metrics used in XPO Report.
|Insight Reports||Attribution Reports|
|Overview||Insight report provides you with campaign performance data, e.g. total impressions, total clicks, click-through rate, etc., and views the performance breakdown by different dimensions e.g. creatives, cities, platforms, exchanges, sites, devices, etc.||
Attribution report provides conversion-related data including the types of conversions, touchpoints, transaction-related data, and more. The idea of using attribution and the different models (see below), is to assign due credit for the conversion events that happen at the various marketing touchpoints along a consumer’s journey.
To match, understand, and compare metrics directly with your Facebook, Google Adwords, and LinkedIn platform.
|Attribution Models Used||
||Attribution Models include:
Learn about the different types here.
Source where Conversion Numbers are Derived
|Conversion numbers from proprietary, closed platforms like Facebook, Google Search, LinkedIn, etc. are directly populated into XPO using their supplied APIs respectively to maintain consistency across such platforms and XPO.||Conversion numbers are tracked and populated using Knorex industry-standard ad server and pixel.|
|Programmatic Conversion numbers||
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