If you have existing audiences created in your LinkedIn Campaign Manager, you can bring over such audiences from LinkedIn into XPO by a process of audience syncing.
- From Partner Dashboard, select Utility and then Manage LinkedIn
- You will be directed to the LinkedIn Account Management under XPO Admin Dashboard. Go to the specific LinkedIn ad account that you want to sync the audience. Click Actions >> Sync Audiences.
- The allocated/synced audiences will now be shown under Audience in your XPO dashboard as well as on the LinkedIn ad group audience page.
If you make any change/edit on the synced LinkedIn audience LinkedIn, the changes WILL NOT be reflected in XPO. You will have to repeat the syncing process as described above.
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