How Do I Generate Conversion Pixels In XPO?

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The Editor
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  1. Under Pixel > Conversion menu, click on + Conversion Goal button.


  2. Complete the following information:
    • Select Advertiser to specify the advertiser's account that you want to create the tag/pixel for.
    • Conversion goal name: name the goal pixel to enable you to identify it easily later.
    • Conversion Type: specify if you are setting up conversion tracking for either a website or a mobile app as each will require different mechanism for tracking conversion.


      (A) If you are setting up conversion tracking for website:

      • Destination URL: type in the page URL where you would like to track the conversion.
      • Variables: select the variables that you would like to receive from the pixel. (Refer to Tag Configuration Setup to find out how to configure the variables.)
      • Page Type: select one conversion goal page type option from the drop-down list (eg. Install, Download, Conversions such as FB Lead page, Thank-You page, etc.)
      • Click-through Attribution Window: the number of days after a user last clicked on your page and converted.
      • View-through Attribution Window: the number of days after a user last viewed your page and converted.
      • Value: enable this if what you are tracking is bookings or transactions with transaction value.
      • Facebook Pixel: enable this and link to your Facebook account to allow cross-channel tracking using Knorex pixel.
      • Ad Words Pixel: enable this and link to your Google Adwords account to allow cross-channel tracking using Knorex pixel.
      • LinkedIn Pixel: enable this and link to your LinkedIn account to allow cross-channel tracking using Knorex pixel.
      • Third-Party Script: enable this to add third-party scripts such as DCM, Bing, etc. if you are using any of them.
      • Funnel:
        • By default, this option is not enabled as you would embed the conversion pixel into the terminal/last page (often, it is represented by the "Thank you" page).
        • However, there are situations where you want to track the entire funnel which involves multiple steps before the user finally completes the transaction/funnel to reach the "Thank you" page. For instance, you may want user to select time/date, items, enter contact details, etc, before confirming details, payment details, and confirmation of payment.
        • Once this option is enabled, you will need to embed the respective tags into the different steps/pages within the funnel.

      (B) If you are setting up conversion tracking for mobile app:

      • Select your iOS or Android Mobile App.
      • Choose your Goal Type as Install, In-App Purchase, or First Open.
      • Click-through Attribution Window: the number of days after a user last clicked on your page and converted.
      • View-through Attribution Window: the number of days after a user last viewed your page and converted.
      • Value: enable this if what you are tracking is bookings or transactions with transaction value.

        App Conversion is currently only supported for Google Adwords. Programmatic and Facebook app conversions are coming soon.

  3. Click Save. Under the Conversion tag screen, go to the Action column to find the pixel that you have just created. Click Download to get the pixel code (in Microsoft Excel format).

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