Overview of DOOH Advertising with XPO

Out-of-home (OOH) advertising refers to media that are found in public spaces outside of our home. In the past, OOH was synonymous with the huge splashy billboards you’d see by the sides of interstate highways—high-impact static imagery perfect for spreading awareness to a large audience for a relatively low cost-per-impression. But as the rest of the world underwent digitization in the past few years, so did OOH messaging and media.

Digital out-of-home (DOOH) advertising, or DOOH media, is outdoor advertising v2.0. It is dynamic, data-driven, and capable of delivering measurable results. DOOH refers to any digital media that appears in environments accessible to the public.

You can find examples of DOOH pretty much everywhere – from smart cities to cinemas, inside lift, lift lobby, hotels to gas stations, by the sides of major roads and interstate highways—the list is constantly expanding. With its many benefits, including flexibility, creativity, and scalability, no wonder DOOH media are popping up everywhere