- This feature is only applicable to Programmatic (Display, Video, Native, CTV/OTT, Email) campaigns.
- For bulk operations on Facebook, LinkedIn, and Google Search, check out how you can bulk update Facebook ad group targeting, Bulk update LinkedIn ad group targeting, and bulk update Search ad group targeting.
In XPO, you can bulk operate (i.e. add, remove, edit) on multiple ad groups for Programmatic Channel in one go.
Instructions
- In campaign detailed screen, under the Ad Groups section, select one or more (programmatic) ad groups that you wish to update/edit.
- Under Edit, select an option (a) Settings, (b) Audience, (c) Technology, (d) Content, and (e) Inventory Resource.
- Click Save to submit your bulk update request. The request will be queued for processing, and will take a few second/minutes. You can check the status of the request under the menu Utility > Bulk Actions.
(a) Change Ad Group Settings
Here, you can change ad group(s) details:
- Name
- Start and End date
- Budget
- Spend limit
- Bid strategy
- Bid value and
- Billing events
(b) Change Targeting Option - Audience
These are the targeting options that you can change:
(i) Audience Segment
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(ii) Day & Time
NOTE: Whenever you bulk update multiple ad groups with different dayparting/ timing, only a default/common value will be shown on the UI.
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(iii) Age & Gender
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(iv) Geography/Geolocation
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(c) Change Targeting Option - Technology
(i) Device Type
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(ii) Device Models
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(iii) Device OS
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(iv) Connections / Modes of Connectivity
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(v) Environments
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(vi) (Telecommunication) Carriers
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(vii) Browsers
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(viii) IP Lists
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(d) Change Targeting Option - Content
(i) Link Creatives
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(ii) Languages
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(iii) Sites
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(iv) Apps
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(v) Ad Spaces
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(vi) Brand Safety
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(vii) Frequency Cap
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(viii) Segments
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(ix) Viewability
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(e) Change Targeting Option - Inventory Resource
(i) Exchanges
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(ii) PMP Deals
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Bulk update option will only be enabled when ALL of the selected ad groups are of the same type (e.g. programmatic only, and not mixing). Otherwise, the Edit button will be grayed out.
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