Targeting Option: First-Party Video Audience

Video ads can appear before, during, or after a video as pre-roll, mid-roll, or post-roll. XPO lets you create a first-party audience based on how your prospects interact with your video ads.

How to Create a First-Party Video Audience in XPO

1. Create a new Audience Segment.
• From your XPO Admin Dashboard, go to Audience > Audience Segment and then click +Audience. 
  
  
  
  
• On the New Audience form, enter a name for your audience segment.
  
  
• Next, select First-Party as your audience type, then Video as the audience source. 
  
  
  
  
2. Create your own rule groups for your target audience. Curate the segment by including ALL or ANY of the criteria listed in the below sections. 
   
   
3. Select a video from the dropdown list. This list will include all videos and native video ads created under the selected advertiser account.
   
   
   
   Include and/or Exclude People who:
   • • • • Have viewed at least 10 seconds of your video
         • Have viewed at least 30 seconds of your video
         • Have viewed at least 25% of your video
         • Have viewed at least 50% of your video
         • Have viewed at least 75% of your video
         • Have viewed 100% of your video
           
           
4. Specify the period of consideration for creating each rule. You can create each rule within a look-back window between 1 to 180days.
   
   
5. Once you have finished making edits, click Save.
   
   
6. View the newly created segment from the Audience dashboard and link it to your programmatic campaign ad groups.

• You can add a maximum of 5 rules, Including + Excluding combined. For instance, if you wish to add 3 Including rule criteria, you can add only 2 Excluding rule criteria.
• It is mandatory to have at least ONE Include rule. All rules cannot have Exclude criteria.
• After saving the segment, you can edit the rules.
• Regardless if you delete a linked video from the selected advertiser's creative dashboard, your first-party video audience segment will still remain active. 
• You can edit, archive, and create look-alike audiences for these segments.
• You can share this segment with another Account under the same Partner Account, but you will not be allowed to edit it from the other account.