Targeting Option - First-Party Video Audience

Video ads can appear as pre-roll, mid-roll, or post-roll where they can be inserted and appear in different positions in a playing video. XPO lets you create a first-party audience based upon the various interactions (defined below) of your prospects with the video ads.  

How To Create First-Party Video Audience In XPO

1. Create a new Audience Segment.
• From the Menu Bar: Audience > First-Party as your source > Source of Audience: Video.
• Type in the name of the audience segment and select the Advertiser Account to create this audience segment for.
2. Create your own rule groups for your target audience. Curate the segment by including ALL or ANY of the following criteria.
3. Select a video from the dropdown list. This list will include all videos and native video ads created under the selected advertiser account.
   
   Include and/or Exclude People who:
   • • • • Have viewed at least 10 seconds of your video
         • Have viewed at least 30 seconds of your video
         • Have viewed at least 25% of your video
         • Have viewed at least 50% of your video
         • Have viewed at least 75% of your video
         • Have viewed at least 95% of your video
           
           
4. Specify the period of consideration for creating each rule. You can create each rule within a look-back window between 1 to 180days. Click Save.
5. View the newly created segment from the Audience dashboard and link it to your programmatic campaign ad groups.

• You can add up to a maximum of 5 rules, Including + Excluding together. For instance, if you wish to add 3 Including rule criteria, you can add only 2 Excluding rule criteria.
• It is mandatory to have at least ONE Include rule. All rules cannot have Exclude criteria.
• After saving the segment, you can edit the rules.
• Regardless if you delete a linked video from the selected advertiser's creative dashboard, your first-party video audience segment will still remain active. 
• You can edit, archive, and create look-alike audiences for these segments.
• You can share this segment with another Account under the same Partner Account, but will not be allowed to edit it.