How to Create Custom Thumbnails for Facebook Creatives?

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The Editor
  • Updated
    This feature is only applicable to Facebook Creatives. Custom thumbnail for Facebook ad formats is currently available only for:
    • Carousel Ads
    • Page Ads
    • Video Ads
    • Leads Ads
    • Product Catalog Ad

A thumbnail of a video is the still image that a viewer sees before starting/clicking on the video to play it. Thus, this is an important "first impression" or trigger that entices a viewer to click and watch the video. Usually, a play button will be layered over the thumbnail, and this cannot be edited or customized. 


Instructions

      1. Create a Facebook Creative. Select any one of the above-mentioned ad formats.
      2. From the media library, you will have the options to upload based on your Knorex Account or Facebook Ad Account:
            • The list of videos will be shown based on the selected account.
            • You can search for the video by name or related keywords from the search bar.
            • If you wish to upload a video file, you can select the upload option
            • Once you select a video, you will be given options to select your preferred Video Thumbnail.
      3. Once you select a video, you will be given options to select your preferred Video Thumbnail.
      4. Click Save. The video will be in processing mode until the upload is completed. Once done, this will be added to your Facebook creative.

        Choosing your Video Thumbnail.

        (a) If you have selected Knorex Account, you will be able to:

                  • Select a preferred thumbnail from the 3 given options, or
                  • Upload your preferred custom still image from your saved files for this ad.

        (b) If you have selected Facebook Ad Account, you will be able to:

                  • Select a custom thumbnail from the many recommended options generated based on the uploaded video, or
                  • Upload your preferred still image from your saved files for this ad.
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      If you wish to change the selected video, you can choose a different video from the options under the respective account.

                  • For best results and engagement, it is recommended to upload a thumbnail in the same aspect ratio as your original video to avoid looking stretched. 
                  • You must feature your brand logo and/or product in the thumbnail creative with a clear focal point on the product or main feature of the video.
                  • You will be able to select only one thumbnail per video.
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    • You can edit the video (or change the video) and the thumbnail from the Facebook creative at any time.
    • You can clone, archive, and share the creatives with the custom thumbnail.

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