Knorex XPO supports different types of app install campaigns which include:
- Google's Universal App Install Campaigns
- Programmatic App Install Campaigns
- Facebook App Install Campaigns
Programmatic App Install Campaigns are app install ads shown across as Display, Video, Native, and CTV/OTT marketing channels, where users are then directed to install the app from the app store.
Before You Start
Learn about XPO's pre-requisites for creating them.
1. Launch a new Campaign
- Select channel as Programmatic and campaign objective as App Install.
- Select the Advertiser Account.
- Select KPI as Cost Per Install and key in KPI Amount.
- You need to specify at least one app install conversion goal for your campaign as explained in pre-requisites point 2
- All conversions created for programmatic channels will appear in the dropdown list
2. Create a Programmatic Ad Group for this campaign.
- The required Bidding Strategy is Cost per install
3. Save the Ad Group.
4. Create App Install Programmatic Creative.
Accepted creative size formats for these app install campaigns are:
- 320px x 480px
- 320px x 50px or/and
- 300px x 250px
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