This feature is only applicable to Search campaigns on Google.
In XPO, you can easily edit and update keywords in bulk to your Search campaigns. You can edit keyword texts, keyword match types like phrases or broad words, or even edit URLs for multiple keywords, all in a single step.
How To Bulk Update Seach Keywords In XPO
1. Existing Search Ad Groups
1. Select the Search Ad Group that you want to update.
2. Select Keywords from ad group info. Choose the keywords that you want to make edits to and then click on Action.
There are 4 types of edits that you can make to the selected keywords:
A. Keyword Type
To change the type or range of multiple (or individual) selected keywords from Broad to Exact or to Phrase, can be done here.
B. Set New Bids (Max CPC)
This option is only made available if you set the ad group Bidding Strategy as manual CPC mode.
- You can set new bids for multiple keywords by selecting the option Set a manual bid. Key in your strategic bid amount.
- To change the keyword CPC bid to the default ad group level bid amount, click on Use ad group default bid.
C. Include Setting
To change multiple keywords from Include to Exclude and vice versa, opt for this option under the Action menu.
D. Change Keyword Text
- Find and replace: Enter the keyword you wish you make edits to in the Find text field. This field is mandatory.
Opt for Match case which implies finding and replacing the keyword entered in Find text field, but taking into consideration the casing of the word. For instance, XPO will find for "Knorex" and "not knorex" or "KNOREX".
On the other hand, Match whole words only look to replace the entered keyword regardless of the word casing but only matches whole words. Eg. Knorex (or KNOREX), and not Knorex advertising for instance.
Replace the keyword with your desired new keyword. Eg. universal advertising.
Select Preserve original keyword capitalization if you want to retain the case of your original keyword.
You can also create duplicate keywords with the new text entered instead of editing the original one. This way you will have both, original as well as the new one. Opt for the second option to do this.
- Add to text: If you wish to add keywords to the selected keyword from your dashboard, click on this option and enter the new word/text to Add to text. You can choose to keep the new word/text after or before the existing keyword.
Tick the Keep original keywords and create a duplicate with new text, if you wish to keep both for your targeting.
3. Click Save. Your keyword changes will now reflect in your Search ad group.
2. Adding Keyword Lists
To import keyword lists into your search ad group, follow these steps:
1. From the Utility menu, select Keyword List. Click on + Keyword List.
2. After downloading the CSV file format:
- Fill in the keyword details.
- Name your keyword list and upload the saved CSV file. Click Submit.
- To edit an existing list, and/or add more CSV files with a different set of keywords, click on edit under the action menu from the dashboard.
- Upload the new CSV file and you can either Override where the old keyword list gets replaced by the new one, Update where the old file gets updated by the newly uploaded file details, or Remove the newly updated keyword list to keep only the old one.
- Click Submit.
3. While creating your Search Ad Group, under targeting settings click on Import Keyword List.
- You will be able to link the keyword list created in step 2 to your new ad group.
- Bulk updates will be made available under ad group info once you save the ad group details. Refer to Existing Search Ad Group Settings for a detailed explanation of bulk updates.
- You can also link the keyword list under the ad group info by clicking on Import Keyword List.
4. Click Save. Your search ad group is now updated.
Q.1. How to implement Broad Match Modifier (BMM)?
Ans. This type lies between Broad Match and Phrase Match. It works by adding "+" sign in front of the words that need to be keyed in when your customers are in the search query.
The advantage of BMM is that, unlike broad match, BMM won't show the ad for synonyms or related words/searches, giving you a higher level of control. You also get more flexibility compared to the phrase match where the order of the words needs to match the query.
For instance, your keyword is +black +shoes, it'll match search queries like
- black men's shoes
- women's black shoes, or
- buy kids black shoes.
However, it will not match "black sneakers" or "pumps" because the word shoes are missing from the query.