Geo-Fencing: How To Use Geo-Targeting With Polygon?

Geo-fencing is currently available for Display and Facebook campaigns only.

• Use Geocode (By Awesome Table)  , a GoogleSheet add-on that you can use to easily translate address into latitude/longtitude. Check out this step-by-step guide   to generate lat/long from addresses.
• To create a KML   file, one way is to use Google Map or Google Earth to pinpoint your locations and create the polygon coordinates. You can then save the KML file and import into XPO for geotargeting.

In XPO, you can define your target audience within a certain virtual perimeter or polygon by uploading a precise virtual line (radius) from one specific area to another where you can then create custom targeting/remarketing strategies based on behavior and visitation, and target your ad messages to any device that enters your demarcated areas or polygon. This is a process commonly known as "geo-fencing". This can be contrasted with the different types of location-based advertising that are also supported in XPO.

Geo-fencing is done in XPO via uploading a KML   file, using a mark-up language to represent geographic data and coordinates. The KML file will contain the geographical regions/locations or polygons that you wish to target.

1. From the Utility menu, select Geo List.

   

2. Click +Geo List from the dashboard.

   

3. Select Third Party KML File (see the tooltip for further information) and upload your saved file from step 1.

   

4. Click Submit. Your polygon file will be saved in XPO Geo List dashboard.

Edit Or Archive A Polygon List

From the Actions Menu under Geo List, select Edit or Archive.

1. Once you click Edit, you will see the Polygon on the Map, Name, Center Coordinates, and Radius
2. You can upload one or more polygon KML file to an existing list
3. While editing the polygon, you will have 3 options:
   
   1. Override: The old polygon KML file gets replaced by the newly uploaded file
   2. Update: New file gets uploaded along with the old file
   3. Remove: This action ensures the newly uploaded file will be deleted
    

After selecting one option, click submit and the file will be updated

How To Use Polygon Lists For Display Campaigns

1. Create (or edit an existing) a Display ad group.

2. While creating a new ad group, under the Targeting option, click on Import Geo List and select the newly created polygon list. Once uploaded, you can view the polygon from the map.

   

3. While modifying an existing ad group, click on Geography, and import the new polygon list as explained in Step 2.

   

If you have multiple polygon lists, you can choose to Include or Exclude them in the ad group. The excluded ones will be outlined red on the map and the included ones in blue.

All the polygons uploaded by you will be visible on one map.

How To Use Polygon Lists For Facebook Campaigns

1. Create (or edit an existing) a Facebook ad group.

2. While creating a new ad group, under the Targeting option, click on Import Geo List and select the newly created polygon list.

   Once uploaded, you can view the polygon from the map. For Facebook ad groups, the polygon will be shown as coordinates and the selected radius (in kilometers by default) on the map.
3. While editing an existing ad group, click on Geography and import the new polygon list as explained in Step 2.

• You can upload multiple polygon KML files to Display and Facebook ad groups.
• If you clone a Display ad group, the polygons will be cloned successfully.
• For Facebook ad groups, you can clone the coordinates successfully and also change the radius unit.
• When you delete a polygon list from Utility > Geo List, it will automatically be deleted from XPO and won't be available for ad group targeting.

• Once the KML file is uploaded, the name of the polygon is shown differently in the UI depending on:

  • If the ad group is for Display: it will show the name of the uploaded KML polygon saved under Utility > Geo List (eg. AP Poly 2 as below).
  • If the ad group is for Facebook: it will show the polygon coordinates from the uploaded KML file (e.g. 47.8923, 99.6125) as the name.