How Do I Bulk Upload Ad Creatives?

With XPO's Bulk Upload feature, you can upload and update multiple creatives at the same time. Simply upload a CSV file containing a list of the creatives and link them to an ad group.

Instructions - Bulk Upload for Search Ads

Watch this video on the detailed steps for further explanation.

1. From your Creative dashboard > select Bulk Upload > Bulk Upload Search Ads.
   
   
   
   
2. The Google Ads Account will be auto-selected if you have only one account running. For multiple accounts, select from the dropdown menu.
   
   
3. To view CSV file format, you can download the template and then fill in the details accordingly.
   
   Completion of the following fields are mandatory to upload Search Ad templates:

• Final URL

• Headline 1

• Headline 2

• Description 1
  
  The template file also includes optional fields:

• Headline 3

• Description 2

• Tracking Template

• Final URL Suffix
  
  The uploaded CSV file must follow a valid format. If a mandatory field is left incomplete, XPO will display an error message with the accepted and rejected rows.

4. Click Save. You can find the creatives in the creative dashboard, named according to the rows entered in the uploaded template. From there, you can link the creatives to an ad group.
   
   

Instructions - Bulk Upload for Responsive Search Ads

1. Follow steps 1 and 2 from Bulk Upload Search Ads.
2. To view the CSV file format, click on CSV Template and select Responsive Search Ad. 
   
   
3. Once you have downloaded and completed the template in the specified format, you can upload the file to XPO.
   Completion of the following fields are mandatory to upload Responsive Search Ad templates:

   1. • Final URL

      • Minimum 3 Headlines

      • Minimum 2 Description
        
        The template file also includes optional fields:

   • • Maximum 15 Headlines
     • Maximum 4 Descriptions
     • Display Path1 & Path2
     • Tracking Template: Lets you add information to the URL to identify the source of individual ad clicks. For instance, you can add a URL Parameter to specify which campaign and ad group contained the ad that the user clicked on, the type of device used, and the keyword that triggered the ad
     • URL Suffix: Enter parameters that will be attached to the end of your landing page URL, allowing you to track information about where users go after they clicking your ad
     • Custom Parameters (Maximum 8 Parameters allowed)  
       
       Once you upload the file, the total number of accepted and rejected rows will be displayed. If there are any rejected rows, XPO will display error messages indicating accepted and/or rejected rows.
       
       
   
   
   
4. Click Save. You can find all the creatives in the creative dashboard, named according to the rows entered in the uploaded template. Link each creative to an ad group. From there, you can link the creatives to an ad group.
   
   

Instructions on how to bulk upload Display Ads

Coming soon.

• You can upload only one file at a time. To remove a file, click the cross button
• It is mandatory to enter at least one row before uploading the template
• After saving the Bulk Upload Creative, the total number of rows in the CSV file
  will be equal to the total number of Ads created
  
• Character limits will be validated while uploading the Bulk Search Upload template
• You can upload a maximum of 10,000 ads (rows) only
• Designs and content can be edited even after they have been uploaded