With XPO's Bulk Upload   you can upload and update multiple creatives at one time. This means you can successfully import a list of creatives together in a CSV template and then link them to an ad group depending on the selected Advertiser Account.

 

How To Bulk Upload Search Ads

Watch the simple video and follow the detailed steps for further explanation.

 

1. From the Creative dashboard, click on Bulk Upload. From the dropdown options, select Bulk Upload Search Ads

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2. The Advertiser and AdWords Account will be auto-selected if you have only one account running. In the case of multiple accounts, you can select the relevant accounts from the dropdown list.

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3. To view the format for the CSV file, you can download the template and then fill in the details accordingly.

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(click image to view)

There are some mandatory fields that must be filled in to upload Search Ad templates:

  1. Final URL

  2. Headline 1

  3. Headline 2

  4. Description 1

The template file also includes the non-mandatory fields:

  1. Headline 3

  2. Description 2

  3. Tracking Template

  4. Final URL Suffix

The uploaded CSV file only works with a valid format. If a mandatory field is incomplete, XPO will prompt an error by displaying the accepted rows and rejected rows.

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4. Click Save. You can find the creatives from the creative dashboard, named as per the rows entered in the uploaded template. Now link the creative to an ad group.

 

How To Bulk Upload Responsive Search Ads

1. Follow steps 1 and 2 from Bulk Upload Search Ads.

2. To view the format for this CSV file, click on CSV Template and select Responsive Search Ad. 

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3. Once downloaded and completed in the specific format, you can upload the file in XPO.

There are some mandatory fields that must be filled in to upload Responsive Search Ad templates:

  1. Final URL

  2. Minimum 3 Headlines

  3. Minimum 2 Description

The template file also includes the non-mandatory fields:

  1.  Maximum 15 Headlines
  2. Maximum 4 Descriptions
  3. Display Path1 & Path2
  4. Tracking Template, URL Suffix & Custom Parameters (Maximum 8 Parameters allowed)  

Once you upload the file, the total number of accepted & rejected rows will be displayed. If there are any rejected rows, XPO will prompt errors by displaying the accepted rows and rejected rows.

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4. Click Save. You can find all the creatives in the creative dashboard, named as per the rows entered in the uploaded template. Link each creative to an ad group.

 

How To Bulk Upload Display Ads

Coming soon.

POINTS TO NOTE

  • You can upload only a single file at a time. You can also remove a file by clicking the cross button
  • It is mandatory for at least one row to be entered before uploading the template
  • As soon as you save the Bulk Upload Creative, the total number of rows in the CSV file
    template is equal to the total number of Ads created
  • Character limits will be validated while uploading the Bulk Search Upload template
  • You can upload a maximum of 10,000 ads (rows) only
  • Designs and content can be edited after it has been uploaded as well
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