How do I set KPIs at the Campaign Level

When you create a new campaign and select a marketing objective, XPO will recommend a set of corresponding KPIs (categorized under "Recommended KPIs")  that work to achieve that objective. KPIs that are not suitable for the selected objective will be categorized under "Non Recommended KPIs."

	Objectives	Recommended KPIs	Non-Recommended KPIs
1	Brand Awareness	CPM, CPV, Viewable %	CPC, CPI, CPL, ROI
2	Reach	CPM, CPV, Viewable %	CPC, CPI, CPL, ROI
3	Traffic	CTR, Viewable %, CPC	CPA, CPI, CPL, ROI
4	Video Views	CPV, CPC, CTR	CPA, CPM, Viewable %
5	Post Engagement	CPE (Cost Per Engagement)	CPA, ROI, CPM, CPC, Viewable %
6	Post Likes	CPL (Cost Per Likes)	CPA, ROI, CPM, CPC, Viewable %
7	Conversions	CPA, ROI	CPM, CPV, Viewable %
8	Catalog Sales	CPA, ROI	CPM, CPV, Viewable %
9	Lead Generation	CPA, ROI	CPM, CPV, Viewable %
10	App Install	CPI (Cost Per Install)	CPM, CPV, Viewable %

How To Set KPIs At Campaign Level

1. Create a new campaign (or edit an existing one) from the campaign dashboard.
   Since KPIs are based on your chosen objective, XPO will automatically select the first recommended KPI value.

Example 1: If the campaign objective is set to "Brand Awareness", then the KPI is automatically set to CPM.

Example 2: If the campaign objective is "Traffic", then the KPI is automatically set to CTR.

Important Points

• Selecting a KPI value is NOT mandatory, and you can create a campaign without setting it. This can be done by clicking on the X button in the KPI field.
  
  
• XPO will recommend you to select a value from the Recommended KPIs list for better performance, but you may select any KPI value from either the Recommended or Non-Recommended list. 
  
  
• Once you select your preferred KPI, you must enter a KPI amount that will determine the performance of your campaign. The KPI amount is a numeric field where only whole numbers or decimal values up to two places can be entered.
  
  

• While editing a campaign in XPO, you can add/delete and/or change the KPI and amount. 
  
  

• If you clone the campaign to the same account or to another account, it will be cloned along with the pre-selected KPI and amount. This can be edited.
  
  

• You can analyze your set KPIs on your Partner Dashboard and view the under/over performing campaigns [(Achieved/Expected)*100].