Q1. What is the maximum radius setting for LotaData, Factual, and Mobilewalla?
Q2. What is the major difference between Proximity Audience and Proximity Design?
Ans: Proximity Audience lets you target based on user's historical location data through their device id. This is based on the location in the last 1, 7, 30 days, and so on. There is no maximum limit for the time period on data collection.
Proximity Design lets you target users based on users' current location. This is real-time targeting. For example, targeting a user who is currently passing by a McDonald’s restaurant. Both of the underlying data are provided by our integration partner - Factual.
Q3. Is there an additional cost to applying/using these targeting capabilities?
Ans: Yes, additional fee is chargeable for the use of this targeting capability. These include data usage and service cost. Refer to the pricing shown in XPO UI and/or request your Knorex Account/Customer Success Manager for the details.