Integration with UnionPay Advisors

About UnionPay Advisors

UnionPay Advisors   is a unique platform which brings in a combination of big data and AI technology, to enable you an expanded and granulated target audience set. You can have access to a reliable and high quality customer transaction data. 

Key stats about UnionPay Advisors for data analytics:

  • 7 billion bank cards, 40 billion transactions per year, 60 million merchants
  • Overseas spending - showcasing the spending power of different tiers, with coverage in over 150 countries
  • Consumer trends - more than 1000 retailers under their wing
  • 13 industry verticals with 70,000 brands

Below are key metrics used for audience filtering to increase your ad success rate:

  • Demographics - sex, age, city of residence, education level, profession, marriage status, family status 
  • Airlines - airline preferences, ticket purchasing channels, ​travel season preferences, travel frequency, ​destination country/city
  • Hotels - hotel star rating, hotel brand preference, ​spending frequency on hotels, ​transaction amount of hotel booking
  • Behavior interests - examples can include pet spending, leisure or business travel spending, F&B spending or even entertainment spending
  • Spending power and wealth status - includes aspects such as oversea spending (eg. on hotels and shopping categories), frequency of spending, income, banking tier status, ​property or car value, etc.

How to build audience with UnionPay Advisors?

1. Create a new Audience Segment by selecting +Audience 

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2. Name the Audience Segment > select the Advertiser > Third Party Audience > Digital ID > Click Save. 

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3. Select Union Pay Advisors and decide your audience filtering based on your who you wish to target. Click Save.

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4. This third party segment will be saved in the audience dashboard.

You can now link the audience set to your campaigns and ad groups.

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