This feature is only applicable to Social Media (Facebook) and Search (Google) campaigns.
XPO provides you an integrated view of your reports across the platforms (Facebook, Google Search) while enabling you to do a comparative analysis of performance by different dimensions e.g. creatives, cities, platforms, devices.
- Under menu Reports > Insights, select the campaign(s) that you wish to share, and click on the Share report link.
Click Detailed -> Select Reports and select the fields that you want to include in your detailed report.
- Select Metrics for (i) AdWords and (ii) Facebook reports.
Select the metrics for a full AdWords report :
Select the metrics for a full Facebook report :
- Under Attribution Window (look-back window), select the number of views/clicks you want the ad to be viewed/clicked.
- To share your report either by LINK or EMAIL to your recipient, select the Period and Timezone and then indicate when you want to disable access to the report via selecting the Expiration duration.
Article is closed for comments.