How to Use Location Extensions in Search Ads

This feature is only applicable to Search campaigns on Google.

XPO supports various extensions for running your Google Ads (formerly "AdWords") Search campaigns. The latest addition is Location Extensions. Now, you can extend your Google Ads campaigns by including your business address, a map to your location, or a phone number. By displaying this information, you can encourage potential customers to visit your location and contact you immediately upon seeing your ad.

Create a Location Extension Ad

1. From the menu: Creative > click +Creative
2. Name your Creative.
3. Select Google Ads > Search Extension.
4. Select the Google Ads Account you wish to use.
5. Under Extension Type, select Location.
6. Click Submit.

Design Your Location Extension Ad

1. Open your recently created ad.
   

Create a New Location

1. To create a new location, click +Location.
   
   
2. Fill in the following:
   • Business Name
   • Region
   • Business Category
   • Contact Information
   • Current Website URL (Optional) 
     
     

   You can create new location with multiple business categories and multiple contact information.

3. You can also fill in more fields under Show advanced options:

• • Open Hours
  • Address
  • State
  • City
  • Postal Code

All Synced Locations

All locations of the ad account will be selected and shown in the ad. The list will contain all the locations which we have access.

1. Click locations selected to view all accessible location names in the dropdown list.
2. Click Save.

Synced Locations With A Specific Label Or Business Name

Select this option to sync only locations with a specific business name.

1. Fill in the fields Business Name and Label.
   • By providing label, you can narrow down the locations further with specific labels (up to 3).
2. Click Save.

Specific Locations You Pick

When you have synced your Google My Business and Google Ads Accounts, your addresses are eligible to show across your accounts. If you want to assign specific addresses to your account, or to particular campaigns or ad groups, then this option is for you.

1. Click Specific locations you pick, the list of locations access will be displayed in the list.
2. Check manually at least one location you want to include in the ad.
3. Click Save.

No Location Extension

Select this option if:

• You have 2 campaigns and you do not want to use the location for one campaign
• You want to change locations for some campaigns in which you do not want to serve.

Click Save.

Preview in Mobile or Desktop View

Sample Mobile Ad Preview:

Sample Desktop Ad Preview: