A Meta Advantage+ Catalog Ad contains all the products an advertiser would want to showcase to a potential buyer. These catalogs store dynamic product information. Facebook determines which ads to display to users based on their browsing history.
Meta Advantage+ Catalogs can be used with multiple ad types and formats. The file that stores products and product information is called a Data Feed. Data Feeds can be designed using the XPO Curator.
Meta Advantage+ Catalog Ads can help you to:
- Build a dynamic inventory of items to use seamlessly across various ads.
- Target customers at relevant touchpoints in the conversion funnel.
- Provide your audiences with an immersive full-screen experience on mobile devices through collection ads.
XPO Meta Advantage+ Catalog Ad Setup Flow
XPO offers 2 methods for importing data to create Feeds/Catalogs:
1. Using the Curator tool to manually input information into the ad template.
2. Import data using the Data Importer (CSV format).
Steps to Create a Catalog Ad
1. Setup a Data Feed using a baseline template.
- Currently, XPO supports 7 types of Facebook feed templates: Facebook Flight, Facebook Destination, Facebook Hotel, Facebook Product, Facebook Real Estate, Facebook Carousel Feed, and Facebook Automobile. Each feed template has been designed to comply with certain parameters/attributes Facebook uses for each specific niche
2. Setup a Meta Advantage+ Catalog.
3. Link the Catalog to a Meta Advantage+ Catalog Ad.
4. Link the Meta Advantage+ Catalog Ad to a Campaign.
Watch the video below to understand how to:
a. Set up a Data Feed,
b. Link a Data Feed to a Meta Advantage+ Catalog, and
c. Link a Catalog to a Meta Advantage+ Catalog Ad.
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