How to Create Meta Advantage+ Catalog Ads

A Meta Advantage+ Catalog Ad   contains all the products an advertiser would want to showcase to a potential buyer. These catalogs store dynamic product information. Facebook determines which ads to display to users based on their browsing history.

Meta Advantage+ Catalogs can be used with multiple ad types and formats. The file that stores products and product information is called a Data Feed. Data Feeds can be designed using the XPO Curator.  

Meta Advantage+ Catalog Ads can help you to: 

• Build a dynamic inventory of items to use seamlessly across various ads.
• Target customers at relevant touchpoints in the conversion funnel.
• Provide your audiences with an immersive full-screen experience on mobile devices through collection ads.

XPO Meta Advantage+ Catalog Ad Setup Flow

XPO offers 2 methods for importing data to create Feeds/Catalogs:

1. Using the Curator tool to manually input information into the ad template.

2. Import data using the Data Importer (CSV format).

Steps to Create a Catalog Ad

1. Setup a Data Feed using a baseline template.

• Currently, XPO supports 7 types of Facebook feed templates: Facebook Flight, Facebook Destination, Facebook Hotel, Facebook Product, Facebook Real Estate, Facebook Carousel Feed, and Facebook Automobile. Each feed template has been designed to comply with certain parameters/attributes Facebook uses for each specific niche

2. Setup a Meta Advantage+ Catalog.

3. Link the Catalog to a Meta Advantage+ Catalog Ad.

4. Link the Meta Advantage+ Catalog Ad to a Campaign.

Watch the video below to understand how to:

a. Set up a Data Feed,

b. Link a Data Feed to a Meta Advantage+ Catalog, and

c. Link a Catalog to a Meta Advantage+ Catalog Ad.