This feature is only applicable to Social Media campaigns on Facebook.
About Facebook Lead Ads
The small screen on mobiles is a major hindrance to businesses collecting quality leads. Facebook’s Lead ads are custom-designed to make it easier for interested customers to reach out to businesses. These ads appear in the form of a pop-up, pre-populated with Facebook contact information of the interested customer. Since users aren’t required to fill-in any information, Lead Ads significantly increase the likelihood of users using these forms to reach out to businesses. Facebook Lead Ads can also be customized to accommodate and highlight important questions and can be used in combination with Facebook’s audience selection and optimization techniques to reach out to the right audience.
Knorex partners can now use the XPO platform to create and serve Facebook Lead Ads.
Create A Facebook Creative
a) Under the Creative menu, click +Creative.
b) Name the Creative.
c) Select Advertiser.
d) Click on Facebook Ads, then select Lead Ad.
e) Select the Facebook Ad Account.
f) Click Submit.
Design Your Facebook Lead Ad
Open the creative you just created under the creative menu.
There are two structures available to choose from:
(1) Carousel (2 or more scrollable image or videos)
(2) Single Image or Video
a) Select Carousel
b) Select Facebook Page from drop down list
c) Select your Instagram account from drop down list
d) Select any of the options under Cards.
Fill in the fields
Fill in the fields
Recommended Image Specs
- Valid aspect ratios: 100x100, 100x72, 191x100, 400x150, 400x500, 600x360, 90x160
- To maximize ad delivery, use an image that contains little or no overlaid text
(II) Single Image or Video
a) Select Single Image or Video
Lead Ad Forms
Click +New Form, name the form.
- View Website
- Call Business
Once all of the above is done, click Save.
While designing Facebook Lead ads, use the customization filters available on XPO to ask your potential customers only the relevant questions. This will ensure your ads remain interesting and your audience interested.
How To Share Lead Ads & Forms
Once you have published the lead ad creative, you can share them in two ways:
A. Follow the below steps:
- From the Creative dashboard, click on Share from the Action dropdown.
- Choose to either share the ad via a Link, with a selected time period for expiration or via an Email id.
B. Share the lead ad creative from the Design dashboard by following the same steps mentioned in A.
An example showing Lead Ad and Form preview, once you have shared it: