NOTE

This feature is only applicable to Social Media campaigns on Facebook.

About Facebook Lead Ads

The small screen on mobiles is a major hindrance to businesses collecting quality leads. Facebook’s Lead ads are custom-designed to make it easier for interested customers to reach out to businesses. These ads appear in the form of a pop-up, pre-populated with Facebook contact information of the interested customer. Since users aren’t required to fill-in any information, Lead Ads significantly increase the likelihood of users using these forms to reach out to businesses. Facebook Lead Ads can also be customized to accommodate and highlight important questions and can be used in combination with Facebook’s audience selection and optimization techniques to reach out to the right audience. 

Knorex partners can now use the XPO platform to create and serve Facebook Lead Ads.

Create A Facebook Creative

a) Under the Creative menu, click +Creative.

Create_creative.png

b) Name the Creative.

c) Select Advertiser.

d) Click on Facebook Ads, then select Lead Ad.

e) Select the Facebook Ad Account.

f) Click Submit.

Lead_Ad.png

 

Design Your Facebook Lead Ad

Open the creative you just created under the creative menu.

There are two structures available to choose from:

(1) Carousel (2 or more scrollable image or videos)

(2) Single Image or Video

(I) Carousel 

a) Select Carousel

Carousel_.png 

Carousel_1.png

b) Select Facebook Page from drop down list

c) Select your Instagram account from drop down list 

d) Select any of the options under Cards. 

e)  

Manual Feed
Manual_Carousel.png

Fill in the fields

NOTE

Recommended Image Specs

  • Valid aspect ratios: 100x100, 100x72, 191x100, 400x150, 400x500, 600x360, 90x160
  • To maximize ad delivery, use an image that contains little or no overlaid text

 

(II) Single Image or Video

a) Select Single Image or Video

Single_Image.png

Single_Image_1.png

Previews

Desktop News Feed

Desktop_News_Feed.png

Instagram Feed
Insta_Feed.png
Audience Network In-Stream
Audience_Network_in-stream.png
Audience Network Banner
Audience_Network_Banner.png
Feature Phone
Feature_Phone.png
Mobile News Feed
Mobile_News_Feed.png
Audience Network Interstitial
Audience_Network_Interstitial.png
Audience Network Native
Audience_Network_Native.png
Desktop Right Column
Desktop_Right_Column.png

Lead Ad Forms

Click +New Form, name the form.

Lead_Ad_Form.png

Lead_Ad_Form_1.png

Form Type

Form_Type.png

Intro (Optional)
Intro__optional_.png
Questions
Questions.png
Advanced Options:
Advanced_Options.png
Privacy Policy
Lead_Ad_Form_Privacy_Policy.png
"Thank you" Screen
Thank_you_screen.png
3 types of button types:
  • View Website
  • Download
  • Call Business

Once all of the above is done, click Save.

TIPS

While designing Facebook Lead ads, use the customization filters available on XPO to ask your potential customers only the relevant questions. This will ensure your ads remain interesting and your audience interested.

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