NOTE

This feature is only applicable to Search campaigns.

Creating a Search campaign is so much easy and fast with XPO. XPO allows users to generate keywords or phrases automatically using bid phrases from the input URL and contextual segment.

To enable this automatic keyword generation feature, do the following:

1. Create An Ad Group

From the Campaigns menu, click on the campaign to which you wish to add a new ad group. Click on +Ad Group.

ss_autokeywordsearch1.png

 

2. Create a Search-based Ad Group

ss_searchadgroup.png

 

3. Enable Automatic Keyword Generation

Click on the search ad group that you have just created. On the sidebar under Content, select Keywords and then click on + Automatic bid phrase button.

ss_autokeywordsearch3.png

There are two ways to generate keywords automatically:

  1. Input URL - insert the URL you want to extract keywords from.

    ss_autokeywordsearch_inputURL.png

  2. Contextual Segment - Select a contextual segment from the drop-down list.

    ss_autokeywordsearch_contextualsegment.png

 

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