This feature is only applicable to Search campaigns.
Creating a Search campaign is so much easy and fast with XPO. XPO allows users to generate keywords or phrases automatically using bid phrases from the input URL and contextual segment.
To enable this automatic keyword generation feature, do the following:
1. Create An Ad Group
From the Campaigns menu, click on the campaign to which you wish to add a new ad group. Click on +Ad Group.
2. Create a Search-based Ad Group
3. Enable Automatic Keyword Generation
Click on the search ad group that you have just created. On the sidebar under Content, select Keywords and then click on + Automatic bid phrase button.
There are two ways to generate keywords automatically:
- Input URL - insert the URL you want to extract keywords from.
- Contextual Segment - Select a contextual segment from the drop-down list.