Once you have completed setting up the prerequisites for applying targeting settings (the article is here), you may start applying filters for ad groups across channels.
Follow the video and steps below:
1. Log in to XPO Media Broker, click on Campaign tab. Select the campaign that has the "AdWords" logo beside the subtitle.
2. Click on the AdWords Ad Group you have created to enter the ad group level. To learn how to create a AdWords ad group, refer to this article.
The Performance area of the dashboard shows the performance of the ad group graphically, in real-time. The dashboard includes metrics such as impressions served, revenue, click-throughs and budget spent. Users have control over the time period for which the data is shown by adjusting the calendar.
3. A few of the targeting filters for AdWords is already determined when you set up the ad group. Follow the video and steps below to complete the ad group targeting settings:
The audience targeting filter allows you to select a specific group of audience. To set up an AdWords audience group, refer to this article for further instructions.
To add an existing audience click on +ADD button and select the desired audience. Click Save button to confirm the changes.
This is determined when setting up the ad group. You can make changes here if you wish.
Include or exclude based on age, gender, and household income groups.
Click on +ADD and select the extensions you would like to add. Click on Save button to confirm the changes. Note that the extensions will be applied to all creative that you have added in the same ad group.
This is determined when setting up the ad group. You can make changes here if you wish.
By default, Desktop, Mobile Phone and Tablets are automatically included under Device targeting setting.
