Targeting Option - Facebook Ad Group

Once you have completed setting up the prerequisites for applying targeting settings (the article is here), you may start applying filters for ad groups across channels.

Follow the video and steps below: 

1. Log in to XPO Media Broker, click on Campaign tab. Select the campaign that has the "Facebook" logo beside the subtitle.

2. Click on the Facebook Ad Group you have created to enter the ad group level. To learn how to create a Facebook ad group, refer to this article.

The Performance area of the dashboard shows the performance of the ad group graphically, in real-time. The dashboard includes metrics such as impressions served, revenue, click-throughs and budget spent. Users have control over the time period for which the data is shown by adjusting the calendar.

3. Most of the targeting filters for Facebook are already determined when you set up the ad group. Follow the video and steps below to complete the ad group targeting settings: 

1. Ad Group Info
Click on this option to see and edit all the information pertaining to the ad group including budget cap, optimization for ad delivery, conversion window, and bid strategy.
2. Audience
This is determined when setting up the ad group. You can make changes here if you wish.
3. Behaviours
This is determined when setting up the ad group. You can make changes here if you wish.
4. Day & Time

This filter allows users to decide exactly on what days and at what times ads are served and the campaign runs. This filter can be applied by clicking the mouse over the highlighted area and selecting/deselecting each time slot. Click Save button to confirm the changes.

5. Demographics
This is determined when setting up the ad group. You can make changes here if you wish.
6. Geography

This is determined when setting up the ad group. You can make changes here if you wish.

7. Interests
This is determined when setting up the ad group. You can make changes here if you wish.
8. Placements

This is determined when setting up the ad group. You can make changes here if you wish.

9. Creative
Click on Link Creatives and select the creative you would like to add. Click on Save button to confirm the changes.
10. Languages

The language targeting will be based on the language set in the Facebook account on the user level.

To add a language filter, select the +ADD option. Select the relevant languages you wish to target and click on the Save button to confirm changes.

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