Targeting Option - Video Ad Group

Before you start

Set up the necessary prerequisites for audience targeting settings.

Instructions

1. From your Campaigns dashboard, select a Video campaign.
2. Click on the Video Ad Group you have created to enter the ad group level dashboard. To learn how to create a Video ad group, refer to this article. From the ad group dashboard, you will see:
   The Performance area of the dashboard, which displays real-time numerical and graphical data for your ad group's performance. The dashboard includes metrics such as impressions served, revenue, click-throughs and budget spent. You can adjust the time period of the data shown by editing the calendar dates.
   The Estimated Reach area of the dashboard, which predicts the available inventory and the expected CPM, CPC and CPA rates. This estimation is based on the filters you can apply to ad groups.
3. Additional targeting filters are available to refine and specifically target your intended audience. It is important to understand each one in detail so you are aware of which filters to apply to achieve your intended results. For more information on ad group filters available in XPO, read this article.
   Additionally, there is a video filter where the user may target video specific content such as the type of video stream, the position of the video and the size of the video player.
   
   In order to set this up, click on the Video Filter option. Click Yes under Set Video Stream and choose either In-Stream, Out-Stream or both. Users may also dictate when the video plays under the Video Ad Position option by clicking on Add Video Ad Position and selecting a combination of the available options. Finally, users can also control the size of the player where the video ads can play under Video Player Size in the same way as mentioned above.