Once you have completed setting up the prerequisites for applying targeting settings (the article is here), you may start applying filters for ad groups across channels.
Follow the video and steps below:
- Log in to XPO Media Broker, click on Campaign tab. Select the campaign that has the "Video" logo in blue color beside the subtitle.
- Click on the Video Ad Group you have created to enter the ad group level. To learn how to create a Video ad group, refer to this article.
The Performance area of the dashboard shows the performance of the ad group both numerically and graphically, in real-time. The dashboard includes metrics such as impressions served, revenue, click-throughs and budget spent. Users have control over the time period for which the data is shown by adjusting the calendar.
The Estimated Reach area of the dashboard is a prediction on the available inventory and the expected CPM, CPC and CPA rates. This estimation is based on the filtering applied to the ad group, as explained in the next part of this article.
- Additional targeting filters are available to refine and specifically target your intended audience.
The filters available for video ad groups are exactly the same as those available for display ad groups and function in the same way. The steps involved in setting up these filters can be accessed here.
Additionally, there is a video filter where the user may target video specific content such as the type of video stream, the position of the video and the size of the video player.
In order to set this up, click on the Video Filter option. Click Yes under Set Video Stream and choose either In-Stream, Out-Stream or both. Users may also dictate when the video plays under the Video Ad Position option by clicking on Add Video Ad Position and selecting a combination of the available options. Finally, users can also control the size of the player where the video ads can play under Video Player Size in the same way as mentioned above.